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> The author takes those assertions and suggests that online advertising is not as valuable as we currently believe it to be (and its value may be approaching $
by Supermancho 5y ago
> The author takes those assertions and suggests that online advertising is not as valuable as we currently believe it to be (and its value may be approaching $0),
This is probably true for ad-networks (pure ad arbitrage) but keywords (Colleges), sponsored products like AMZ/Walmart, and other verticals will always have a market value because the returns are decisively measurable.