When you have an existing stack, the choice is often between adding Cloud or staying on managed/on premise, and not between Azure and AWS/GCP. As in the articl

When you have an existing stack, the choice is often between adding Cloud or staying on managed/on premise, and not between Azure and AWS/GCP. As in the article, if you already run Windows servers at scale, going to AWS is possible but won't be your first choice. Microsoft sales people being condescending will basically reflect that situation. In most other situation I can think of you'll go to Azure only if you can't use the alternatives, so again you're basically at their mercy. To digress, if you run linux servers with an open source stack, going to Azure will bring you virtually nothing, and will probably be an expensive PITA at every step. In a previous ruby shop we had more empathic dev evangelists walk us through Azure, but we felt like wasting their time as it clearly wasn't a priority to them. Then looking at the price we'd need to drop them as soon the discount prices expire, so it was just a losing proposition for everyone involved. I totally understand how more sales focused employees would weed out shops like us and go look for those who have to stick with them anyway.