> In 2021, there's a dozen really cool SaaS launches on HN or Product Hunt every day. A compelling value prop and demo video is no longer a guarantee that peopl

> In 2021, there's a dozen really cool SaaS launches on HN or Product Hunt every day. A compelling value prop and demo video is no longer a guarantee that people will just check out your product. Speaking from the buyer-side of SaaS, I expect this is because users are starting to realize that they don’t want three dozen browser tabs open at all times to accomplish basic business functions. IT departments are realizing that siloing business operations in that many different apps means you need a massive DE team to keep everything integrated and in sync, hoping that these SaaS companies stay in business and keep robust APIs. No wonder data engineer is quickly becoming the hottest new role.