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Marketing is one of the most overrated functions. You don’t need a founder whose sole function is to hack marketing. It’s a deadweight. There’s a reason why th

by lvl100 5y ago

Marketing is one of the most overrated functions. You don’t need a founder whose sole function is to hack marketing. It’s a deadweight. There’s a reason why there are so many unemployed MBAs. You’re much better off finding someone who can do finance/accounting and market as an added bonus. Buying into someone who can only market is same as buying into a ponzi scheme.

arcturus17 5y ago
You are completely delusional.
pembrook 5y ago
I remember my first beer. I've come to the realization that, no matter how much you try to share what you've learned with people, ultimately, everybody has to learn things for themselves the hard way. A great example of this is stock marketing investing. No matter how much data and information is provided upfront, it will never be enough to overcome the classic noob belief of "I'm going to get rich day trading!" If I think back, 18 year old me could not be told otherwise. It's the same with technical people (engineers, designers, etc) who start businesses for the first time. No matter how much data you give them that market and distribution are the most important things in any business (not your code or your design), they will ignore it and say things like "Marketing is deadweight!" Exactly what specialized finance and accounting knowledge do you think will come in handy during the first 2 years before you even hit $10k MRR? Is this finance/accounting wizard going to conduct a Double Irish to save on the 73 cents in taxes you owe?
- lvl100 5y ago
  You’re assuming that “technical” people, as you call them, cannot be great at marketing. If you’re only “good” at marketing that means you have no skills and in fact you self-select not to learn anything. That is a deadweight in any organization. It’s 2021. You should be able to wear multiple hats as a founder. Edit: by the way, I much rather find a founder with investment banking background than marketing background. 100/100.

by lvl100 5y ago

arcturus17 5y ago

You are completely delusional.

pembrook 5y ago

I remember my first beer. I've come to the realization that, no matter how much you try to share what you've learned with people, ultimately, everybody has to learn things for themselves the hard way. A great example of this is stock marketing investing. No matter how much data and information is provided upfront, it will never be enough to overcome the classic noob belief of "I'm going to get rich day trading!" If I think back, 18 year old me could not be told otherwise. It's the same with technical people (engineers, designers, etc) who start businesses for the first time. No matter how much data you give them that market and distribution are the most important things in any business (not your code or your design), they will ignore it and say things like "Marketing is deadweight!" Exactly what specialized finance and accounting knowledge do you think will come in handy during the first 2 years before you even hit $10k MRR? Is this finance/accounting wizard going to conduct a Double Irish to save on the 73 cents in taxes you owe?

lvl100 5y ago
You’re assuming that “technical” people, as you call them, cannot be great at marketing. If you’re only “good” at marketing that means you have no skills and in fact you self-select not to learn anything. That is a deadweight in any organization. It’s 2021. You should be able to wear multiple hats as a founder. Edit: by the way, I much rather find a founder with investment banking background than marketing background. 100/100.