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I love how everything has to be a "revolutionary breakthrough" with apple. Wow the 73rd version of the 19th variation of the ipad gets better performance. What
by anm89 5y ago
I love how everything has to be a "revolutionary breakthrough" with apple. Wow the 73rd version of the 19th variation of the ipad gets better performance. What a break though.
- allenu 5y agoAnd each release is "our best camera yet" or "fastest processor yet" or "best battery yet". I mean, yeah, you're probably not going to release an update that has worse performance. Apple is the master at emphasizing things like this.
- ab_testing 5y ago>Yeah you are not going to release an update that has worse performance. Except keyboards in 2016 to 2019
- Kaotique 5y agoBut they probably announced it as a breakthrough innovation that would change typing forever.
- mszcz 5y agoAnd it did! You've never before typed with such softness, savoring each keystroke as if it were it's (not your's) last. Sorry I couldn't help myself... But I'm gettin the Mini ok?
- rchaud 5y agoHey, that's "Magic Keyboard" to you.
- theshrike79 5y agoWould you, as a company CEO go on stage and announce "this camera is pretty much on par with the one last year and the CPU is the same too and actually we kinda lost a bit of battery life"? :D
- turtlebits 5y agoWhile the wording is hyperbole, going from a A12 to an A15 is quite the performance bump.
- tmccrary55 5y agowhoa a performance bump!
- blowski 5y agoAnd what will I be able to do with that performance bump? I use a tablet mostly for taking notes, email and looking at websites. I can’t see how the former can get any quicker. The latter is slow mostly because of the websites themselves. Will games or office apps get faster or have new possibilities?
- thatguy0900 5y agoThings will be faster for a little bit then will bloat up to be just as slow as soon as the new hardware is standard
- peakaboo 5y agoYep. Not much inventive to keep their software fast - if it gets slow, people buy more hardware from them!
- jsight 5y agoPeople who say this obviously don't remember watching the screen slowly draw itself on old text terminals when you hit page down. Now, we complain when it drops from 60fps to 40fps while rapidly slinging high resolution text + images with our fingers, and also that this is somehow "slower". Its amazing how much our expectations have changed.
- _jal 5y agoOf course not. We all know that there have been no functional improvements to software enabled by processor speed increases since the 8081. Everything since then has been programmers slowly using up their "wait()" calls placed in code in the 70s to fake it.
- SamuelAdams 5y agoReminds me of that scene in Transcendence [1] where the super intelligent AI person announces another breakthrough and the AI / person's wife says "oh great honey". At a certain point, incremental innovation loses its wonder. [1]: https://en.wikipedia.org/wiki/Transcendence_(2014_film) https://en.wikipedia.org/wiki/Transcendence_(2014_film)
- justapassenger 5y agoIt's amazing how Apple was able to get general public to be excited about things like "20% brighter display". Benefits of being rockstar I guess. But all rockstars get out of fashion...
- cma 5y agoAlso "iPad mini features an all-screen design" while immediate picture underneath still shows significant bezels. Turns out they are just talking about the home button. >With iPadOS 15, powerful new ML features include Live Text, which uses on-device intelligence The chip enabling this has recently turned out to be used as an on-device intelligence agency, that reports estimates of crimes back to the mothership and could go very wrong in some countries.
- jrsj 5y agoDidn’t they put this on hold for now? Or did I misread a headline and it’s still happened/happening
- rchaud 5y agoYou make it sound like Apple won't spend billions in advertising that 20% brighter display. People don't get excited for no reason. Someone somewhere is engineering that nudge from apathy to interest.
- diegocg 5y ago"This is the best iphone we have ever made!" Well, yeah, I hope so...
- defaultname 5y agoEvery single company that sells things does this. You are talking about an Apple event and promo page where they are quite literally giving a sales pitch for their new products. That they (over)hype their own products is not only not notable or interesting, it's entirely expected. It is a bit bizarre that your comment, or variations of it, appears for every single Apple release. For those people so jaded and annoyed at the existence of Apple, why not just skip those threads? There's something unique about Apple that draws in the detractors, however (seriously -- just look at the comments! What a junkyard of noise). It's a bit like a thread about the Super Bowl having hundreds of comments by people announcing that they aren't interested in the Super Bowl. Neat.
- Grakel 5y agoIf Apple didn't do it above and beyond not just what is normal but what is reasonable without an eye roll, then it wouldn't appear in every announcement, would it?
- defaultname 5y agoEveryone overhypes their product releases. But the reality is that most of us just don't pay attention to them. Microsoft talking about Windows? Eh. Samsung announcing something? Neat. Apple announces something, however, and the detractors just have to flood in and give their hot takes. I suppose that speaks to the influence of Apple now.
- factorialboy 5y agoNo need to get defensive. People are allowed to be unimpressed with Apple's marketing speak.
- usui 5y agoYes, they are allowed, of course... but being "unimpressed with Apple's marketing speak", a topic having been thoroughly traversed, seems counter to Hacker News's stated desire for comments that substantiate new thought, or create new or interesting discussions.
- ryanmarsh 5y agoHacker News discovers sales and marketing
- peakaboo 5y agoRevolutionary spyware.
- jonplackett 5y agoI feel like this title needs a less advertorial overhaul, at least for HN
- Lammy 5y ago> I love how everything has to be a "revolutionary breakthrough" with apple Really, really great. Absolutely incredible. Boom. https://www.youtube.com/watch?v=Nx7v815bYUw https://www.youtube.com/watch?v=Nx7v815bYUw
- simonh 5y agoThey always have a bit of fun kicking sand in their opposition's face as they lap them again.
- tshaddox 5y agoThe only thing less original and meaningful are the complaints!
- chaz 5y agoApple is such a massive company, it's easy to forget that each of these variations sells millions of units to customers who want that one product. For example, many pilots have an iPad Mini for maps and charts. In a cramped cockpit, the regular iPad is too big. With much faster graphics and support for Pencil 2 it's a big upgrade, so I fully expect this to be the #1 choice for that crowd.
- cblconfederate 5y agoIs there a "Tim Cook Script" generator? it shouldnt be hard to make and it always makes me smile with how goofy it sounds
- jrsj 5y agoThe funny thing is this actually is one of the most substantial upgrades they’ve done on any of their iPads. The performance stuff sure whatever that always happens, but the form factor + pencil support is significantly better. If I were looking at iPads anytime in the last 5 years the mini wouldn’t have been on my list, but now it would.
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- dang 5y agoNo doubt it's annoying, but please don't post unsubstantive comments to Hacker News.
- anm89 5y agoJust saw this. It generated hundreds of comments of discussion on Apple's advertising practices. I don't view it as unsubstantive.
- dang 5y agoIt was snark (which is against the site guidelines) and didn't add any information. That makes it unsubstantive. Please don't post like that to HN. The comments it generated were mostly not particularly good, and the resulting thread was of lower quality than we're trying for here.