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The conventional wisdom has been that dealers wouldn’t prioritize Tesla cars and Tesla would end up having to heavily discount/incentivize them to move them off
by 1123581321 5y ago
The conventional wisdom has been that dealers wouldn’t prioritize Tesla cars and Tesla would end up having to heavily discount/incentivize them to move them off lots, as other electrics tend to require.
Ultimate success remains to be seen but their direct sales method has done surprisingly well and Tesla centers don’t have the reputation typical of car dealerships yet.
- asdff 5y agoMany dealerships sell only one brand of car.
- 1123581321 5y agoTo finish the thought, many dealerships have locations devoted to one brand, which is a bit different. e.g., this group operates a brand-exclusive location near me. This is not the kind of focus Tesla wants and the gravity of the larger operation would not lend itself to radically different operations and employee education. https://www.napleton.com/mobile.php https://www.napleton.com/mobile.php