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For the record, when Epic did their stunt on August 13, 2020, the margin went to the user. > Today, we’re also introducing a new way to pay on iOS and Android:
by woko 5y ago
For the record, when Epic did their stunt on August 13, 2020, the margin went to the user.
> Today, we’re also introducing a new way to pay on iOS and Android: Epic direct payment.
> When you choose to use Epic direct payments, you save up to 20% as Epic passes along payment processing savings to you.
https://www.epicgames.com/fortnite/news/the-fortnite-mega-drop-permanent-discounts-up-to-20-percent https://www.epicgames.com/fortnite/news/the-fortnite-mega-dr...
- mrtksn 5y agoThey must be non-profit and doing it as charity. Totally not as a PR stunt for the upcoming Apple vs Epic thingy.
- Dylan16807 5y agoTheir costs are lower, so they offer it at a lower price to encourage more people to buy it. While still having a higher profit per unit! That's normal business behavior. Why would it have to be "charity" or some kind of fake "PR stunt"?
- mrtksn 5y agoRight, companies have fixed profit rate and they lower the price when the costs go down. Got it, thanks. Great business tip!
- Dylan16807 5y agoWhen costs go down, and profit margin increases, the price point where a company can achieve maximum profit also goes down. This doesn't require altruism or stunts or a fixed profit rate.
- paulmd 5y agospoken like someone who’s never been to a gas station and seen cash and credit charges at the same price. Do some do it right? Sure! A lot will pocket the extra profit.
- Dylan16807 5y agoThat's only a couple percent, and credit card companies get all fussy if the prices are different. If it was 30% you would absolutely see gas stations advertising a hot deal 20% lower cash-only price to draw in customers.