This is the problem here. What kind of lay people care about this at all? I'm having a hard time being convinced myself, and I could not imagine trying to get 9

This is the problem here. What kind of lay people care about this at all? I'm having a hard time being convinced myself, and I could not imagine trying to get 90% of the population remotely excited about this. There's nothing new for them, like you said, no killer app.