2 ms·
It's a trendy marketing word for selling to a lot of smaller businesses, in contrast with "normal" enterprise software sales which stereotypically focus on big
by SpicyLemonZest 5y ago
It's a trendy marketing word for selling to a lot of smaller businesses, in contrast with "normal" enterprise software sales which stereotypically focus on big contracts.
- tdeck 5y agoI think this kind of marketing language is aimed more at potential employees / investors than customers. Employees and investors often want to imagine themselves as part of a narrative where they're "democratizing" something.