This is the primary failing of many tech people/companies. You can't compete by just building a "better" technical product. Everything from sales to support to

This is the primary failing of many tech people/companies. You can't compete by just building a "better" technical product. Everything from sales to support to customizations and integrations matter to companies, especially as they grow and develop their own teams and management structures which require the software mold into their workflows. Whether the management processes are the best is a different conversation, but being able to support any scenario is why Jira and Confluence are so successful. It's the same reason why Salesforce has dominated CRMs even with so many "modern" alternatives around.