The article called it "cultural imprinting", but I've been calling it "prestige marketing" for decades. Humans seek prestige above all other things once their b

The article called it "cultural imprinting", but I've been calling it "prestige marketing" for decades. Humans seek prestige above all other things once their basic needs are met. Given alternatives, the choice will always be the option signaling to others the highest prestige the user can afford. And by "afford" I mean the combination of finances and social credit of the individual selecting between the options.