The device is more than just a chip. It's a human interface optimized for music production. Carefully selected knobs and buttons for specific features so that a

The device is more than just a chip. It's a human interface optimized for music production. Carefully selected knobs and buttons for specific features so that as you get an idea in your head, you can immediately apply it to the music you're making/playing. It must never crash, freeze, nor behave unexpectedly. The price tag is the guarantee that it's designed by musicians, for musicians, and built to spec. That's worth a surprising lot to people who seriously make music, even as a hobby.