3 ms·

Adtech isn't particularly complicated. Ad Targeting, broadly fits into these categories (with limited and over simplified descriptions): Geographic - Where ar

Adtech isn't particularly complicated. Ad Targeting, broadly fits into these categories (with limited and over simplified descriptions): Geographic - Where are you viewing the ad from? Contextual - What is the content surrounding the ad? Demographic - What do we know about you based on context? (sites have demographics) Behavioral - What did you buy in the past? Appliance - what you are using to view the ad be it a toaster or Chrome on Windows? There are all sorts of possible reasons, to your observed targeting failures. > An ad for a food product I cannot consume for medical reasons. How would an ad company know that? > An ad for a local pizza joint in a city a thousand miles away. This is a geographic targeting failure, unless - you are on a VPN where the IP is misrepresented or you have purchased from the location before. > An ad for something to use on body parts that I don't possess because of my gender. This could be contextual or simply dumping impressions to meet a campaign run expiry. > a small group of people within the SV bubble decided to reinvent the wheel, and did so badly. Nope. So you are disappointed the heuristics don't have more concrete data about you? It's the same as it always was. Smaller and new(er) companies have different priorities for what to focus on, but it's all the same tech.

reaperducer 5y ago
All I see are excuses, not successes. If the ad tech industry was as great as it tells the advertisers, none of these thing would happen. And, no. I'm not on a VPN. Even the most rudimentary what-is-my-ip sites correctly display my location. But I bet some ad tech company told that pizza joint its ads would be targeted. And probably charged extra for it.
- Supermancho 5y ago
  > All I see are excuses, not successes. If that's what you want to see, you'll see it. This has no effect on how it's done. > If the ad tech industry was as great as it tells the advertisers, none of these thing would happen. How is that related to technical capabilities? > I'm not on a VPN. Even the most rudimentary what-is-my-ip sites correctly display my location. A real-time lookup is not timely. You generally want to have it pre-computed in a cache. If someone so much as spoofed your IP, it will poison your location. God forbid you leave a logged in browser session anywhere else. Computers are dumb, but you expect more and blame the adtech companies, I get it.

reaperducer 5y ago

All I see are excuses, not successes. If the ad tech industry was as great as it tells the advertisers, none of these thing would happen. And, no. I'm not on a VPN. Even the most rudimentary what-is-my-ip sites correctly display my location. But I bet some ad tech company told that pizza joint its ads would be targeted. And probably charged extra for it.

Supermancho 5y ago
> All I see are excuses, not successes. If that's what you want to see, you'll see it. This has no effect on how it's done. > If the ad tech industry was as great as it tells the advertisers, none of these thing would happen. How is that related to technical capabilities? > I'm not on a VPN. Even the most rudimentary what-is-my-ip sites correctly display my location. A real-time lookup is not timely. You generally want to have it pre-computed in a cache. If someone so much as spoofed your IP, it will poison your location. God forbid you leave a logged in browser session anywhere else. Computers are dumb, but you expect more and blame the adtech companies, I get it.