Off topic thought: "Esperanto Technologies" is apparently the name of the company, in case you're confused with the headline like I was. I was amused to discove

Off topic thought: "Esperanto Technologies" is apparently the name of the company, in case you're confused with the headline like I was. I was amused to discover their offices are literally 3 blocks away from where I live. (So is YCombinator and a thousand other tech companies, so not that surprising, really, but amusing.) At this point I think we need to go back to descriptive old-school 70s company names like, "West Coast Microprocessor Solutions", "Digital Logic, Inc.", "Mountain View Artificial Intelligence Laboratories", etc. You know, something that would blend into this map: https://s3.amazonaws.com/rumsey5/silicon/11492000.jpg https://s3.amazonaws.com/rumsey5/silicon/11492000.jpg Edit: Looking at that map, some of the company names are fantastically generic! "Electronics Corporation", "California Devices", "General Technology", "Test International".