3 ms·

Easy: a downloader that makes it look like you've watched those stupid commercials, but you actually haven't and you're back to the original video. Let the spon

Easy: a downloader that makes it look like you've watched those stupid commercials, but you actually haven't and you're back to the original video. Let the sponsors beware.

azinman2 5y ago
Until they see they get very little ROI and stop advertising that way. It's not like people sponsoring aren't looking to see what these channels do for them and just spend blindly...
- genewitch 5y ago
  In the 1940s and 1950s radio programs and eventually television shows were sponsored by advertisers. soap operas get their name for being vehicles for soap companies. Off the top of my head Fitch's soap company was a big advertiser in the 40s. Another big advertiser in the forties and fifties was rexall. I don't know what the return on investment was, I always figured they did it as a way to show that they supported the arts.
  - comprev 5y ago
    Unilever was a sponsor of early TV dramas in the UK
    - k12sosse 5y ago
      Ah yes, Unilever. I always loved the dissonance in messaging between owning both the Dove and Axe product lines.
  - pbhjpbhj 5y ago
    I've long known this, but not how they used it to advertise -- was it product placement, pre-roll, being the only mid-roll adverts??
    - genewitch 5y ago
      Each show i listen to generally will have a primary sponser, who writes the show "headline song" and generally that sponsor will write lyrics to make that a jingle that has to do with their product. Then you get the intro to the show, and sometimes a product spot. Then the show starts, and depending on the format (half hour, multi-part 12 minute, etc) you may get a mid-roll and finally at the end a final sponsor message, plus the studio (like CBS) would pitch other shows on their network, and the star of the show would also have their current movies and other productions pitched at the end, as well. Check out Richard Rogue on OTRR or archive.org for both styles, the mid-roll and the post-intro roll with jingle, it varies depending on year of production. Their main sponsor was Fitch, as far as i can tell.

Easy: a downloader that makes it look like you've watched those stupid commercials, but you actually haven't and you're back to the original video. Let the sponsors beware.

azinman2 5y ago

Until they see they get very little ROI and stop advertising that way. It's not like people sponsoring aren't looking to see what these channels do for them and just spend blindly...

genewitch 5y ago
In the 1940s and 1950s radio programs and eventually television shows were sponsored by advertisers. soap operas get their name for being vehicles for soap companies. Off the top of my head Fitch's soap company was a big advertiser in the 40s. Another big advertiser in the forties and fifties was rexall. I don't know what the return on investment was, I always figured they did it as a way to show that they supported the arts.
- comprev 5y ago
  Unilever was a sponsor of early TV dramas in the UK
  - k12sosse 5y ago
    Ah yes, Unilever. I always loved the dissonance in messaging between owning both the Dove and Axe product lines.
- pbhjpbhj 5y ago
  I've long known this, but not how they used it to advertise -- was it product placement, pre-roll, being the only mid-roll adverts??
  - genewitch 5y ago
    Each show i listen to generally will have a primary sponser, who writes the show "headline song" and generally that sponsor will write lyrics to make that a jingle that has to do with their product. Then you get the intro to the show, and sometimes a product spot. Then the show starts, and depending on the format (half hour, multi-part 12 minute, etc) you may get a mid-roll and finally at the end a final sponsor message, plus the studio (like CBS) would pitch other shows on their network, and the star of the show would also have their current movies and other productions pitched at the end, as well. Check out Richard Rogue on OTRR or archive.org for both styles, the mid-roll and the post-intro roll with jingle, it varies depending on year of production. Their main sponsor was Fitch, as far as i can tell.