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Google hasn't _really_ committed to a 3p cookie deprecation plan. They just kicked the deadline forward another year or two while they test out alternatives.
by bpodgursky 5y ago
Google hasn't _really_ committed to a 3p cookie deprecation plan. They just kicked the deadline forward another year or two while they test out alternatives.
- DaiPlusPlus 5y ago> Google hasn't _really_ committed to a 3p cookie deprecation plan I'd say it's pretty dang official now: https://digiday.com/marketing/cheat-sheet-google-extends-cookie-execution-deadline-until-late-2023-will-pause-floc-testing-in-july/ https://digiday.com/marketing/cheat-sheet-google-extends-coo... Don't forget the actions of other browser-vendors too, like Apple's Safari and Mozilla's Firefox, both of which have severely curtailed third-party cookies - and Google Chrome's Incognito mode also disables all third-party cookies. > They just kicked the deadline forward another year or two while they test out alternatives. Right, but the deadline still exists.
- bpodgursky 5y agoI mean, it doesn't really exist, because the 2022 deadline got pushed when it became clear there wasn't another alternative ready. This one could just as easily slip.