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> It at least broke even Sure? [1] says budget $200M, all-time worldwide $166M - given marketing of $100M (cheap, normally considered 2x the budget), those HBO
by zimpenfish 5y ago
> It at least broke even
Sure? [1] says budget $200M, all-time worldwide $166M - given marketing of $100M (cheap, normally considered 2x the budget), those HBO Max signups would have to be $134M; which seems like a lot considering they only have about 13M subscribers[2].
[1] https://www.the-numbers.com/movie/Wonder-Woman-1984-(2020)#tab=summary https://www.the-numbers.com/movie/Wonder-Woman-1984-(2020)#t...
[2] https://www.businessinsider.com/wonder-woman-1984-helping-hbo-max-slow-box-office-data-2021-1?r=US&IR=T https://www.businessinsider.com/wonder-woman-1984-helping-hb...
- 1123581321 5y agoFairly sure, using a similar model. New signups driven by the movie were about four million, so retention and lagging signups only needed to contribute another ~10 million subscription months.
- zimpenfish 5y agoYeah, [1] gives ~2.8M new retail US subs from end of 2020 to March 2021; that in itself would cover $167M if they signed up for 6 months. [1] https://www.hollywoodreporter.com/business/digital/hbo-max-subscribers-million-second-quarter-4148451/ https://www.hollywoodreporter.com/business/digital/hbo-max-s...