The measure becomes the target [1] and now the entire product is just a story. But not in an accidental way, if you can sell the snake oil to your customers and

The measure becomes the target [1] and now the entire product is just a story. But not in an accidental way, if you can sell the snake oil to your customers and your funders in an obvious way, you don't have to do the rest. Our tech bubble is overfitting. Selecting for characteristics that don't affect the outcome we claim we want. https://en.wikipedia.org/wiki/Goodhart%27s_law https://en.wikipedia.org/wiki/Goodhart%27s_law