There can be positive effects of matching a story, but it depends on the journalists and the publication. Let's say The Wall Street Journal publishes a major in

There can be positive effects of matching a story, but it depends on the journalists and the publication. Let's say The Wall Street Journal publishes a major investigative scoop, but you only pay for a Washington Post subscription. The Washington Post then matches the story to give readers access to the information, maybe with additional information or a unique angle, and sends a push notification to readers with the app. The WaPo article cites, and likely links, the WSJ if readers want to read the original report, and its readers become aware of the news. That is the high-quality, professional version of matching. The low-quality, unprofessional version is echoing a story for clicks, but you're less likely to run into this if you are a newspaper subscriber who reads reports from publication apps (or alternatively, a reader who curates high-quality sources of reporting without paywalls).