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Reddit is increasingly forcing mobile users into the app, or to at least make an account. Presumably to improve monetization.

• Scoundreller 5y ago
  And tracking/notifications. Which is of course why I don’t install it.
  • CodesInChaos 5y ago
    Tracking and driving engagement via notifications are some of the most important reasons why app users can be monetized better than anonymous web users (user sees more ads if they're spending more time, and tracking allows better targeted and thus higher paying ads)
    • kjax 5y ago
      There's another big factor with mobile app users: it's much harder to block ads in a mobile app.
      • CodesInChaos 5y ago
        Don't most users already use mobile browsers (e.g. chrome) which don't support extensions and thus ad blockers?
        • Scoundreller 5y ago
          Firefox on iOS supports strict ad blocking. It’s not as good as some of the purpose-built extensions on desktop, but it mostly does the job.
• mateo411 5y ago
  It's easier to track in the app because of the mobile advertising identifier.
  • tomjen3 5y ago
    That doesn't seem to be the case any more, as nearly everybody opts out of that on iOS.
    • shostack 5y ago
      Which is where they need an email for authenticated consent for use with cookieless solutions.
    • mateo411 5y ago
      There are still some people who use the reddit application and have Android phones.
• munk-a 5y ago
  Frustratingly they do this while continuing to not invest into their app - they might have an easier time attracting users if their app didn't break half of their site functions.