"personal brand" in the context of the article is not about marketing oneself, but how to be a personable, reliable, competent, and helpful colleague. This as n

"personal brand" in the context of the article is not about marketing oneself, but how to be a personable, reliable, competent, and helpful colleague. This as nothing to do about trying to get more money, but to have a more stable relationship with your company. To be honest, this is an advice for everyday life, nobody likes a drama queen or a energy vampire around them.