I don't remember the name of the supplement business, but I did find the site at one point. It was total snake oil bullshit. He was even selling the same thin

I don't remember the name of the supplement business, but I did find the site at one point. It was total snake oil bullshit. He was even selling the same thing as two brands, one to "sharpen your mind" and the other to "focus your athletic strength", or something like that. The other thing is, in the book he plainly admits he worked very long hours while building the business. It was only once it was an established concern that it was possible to remove himself from the picture so much. Well no shit, owners of successful businesses don't need to work all that hard. Who knew? The trick is building the business.