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They run a marketplace and make $20 billion in ad revenue (or more) per year. Obviously - targeting ads helps them make this money - how is this not a legit bu
by whoknowswhat11 5y ago
They run a marketplace and make $20 billion in ad revenue (or more) per year.
Obviously - targeting ads helps them make this money - how is this not a legit business purpose?
- isbvhodnvemrwvn 5y agoLegitimate business purpose is another basis for processing personal data, but it can't override interests of the data subject: https://gdpr-info.eu/art-6-gdpr/ https://gdpr-info.eu/art-6-gdpr/ It's like asking why a doctor can't sedate you and transplant your kidney, you have another one so you don't need it and they'll make a ton of money.
- HelloMcFly 5y agoIf the statement "collecting this data without consent so we can more effectively sell ads helps us make money, so it's a legitimate business interest" was considered a valid argument, would that make much of GDPR toothless?
- krageon 5y agoIf "Wow this makes me a lot of money" made your business legitimate, the heroin industry would be enormous.