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Something served from double click or other major ad network

• cratermoon 5y ago
  That does absolutely nothing to address the affiliate problem, nor does it catch advertorial or "native ads" as they sometimes called. Ignoring all content served by ad brokers is no more sufficient than browser ad blocking extensions. It helps, but you don't get an ad- and distraction-free result.
  • FabHK 5y ago
    Plus, as soon as you make that a metric that is penalised by Google, how long do you think it'll take until ads are distributed from some rotating nondescript domains? (See Goodhart's Law: "When a measure becomes a target, it ceases to be a good measure." https://en.wikipedia.org/wiki/Goodhart's_law https://en.wikipedia.org/wiki/Goodhart's_law )
    • cratermoon 5y ago
      Don't spammers already do a lot of domain cycling? Doesn't NextDNS already ignore domains less than 30 days old, for exactly this reason?
  • lumost 5y ago
    Most affiliate spam sites that I see cover the page in intrusive advertisements to maximize revenue. Penalizing intrusive ads would certainly have some effect. This is also referring to penalizing rankings so that the entire page gets downranked rather than simply blocking ads in your browser.
    • cratermoon 5y ago
      It still wouldn't do much because as soon as Google starts to try to identify sites full of ads by some criteria, shady sites are going to start serving ads in some other way. It's already hard enough to distinguish ads in some sites that have gone with native ads or advertorials.