2 ms·
> Yes, all that Substack really is is blogging but with better monetization. That's not even true. Some people enjoy receiving newsletters. Substack gives me a
by adventured 5y ago
> Yes, all that Substack really is is blogging but with better monetization.
That's not even true. Some people enjoy receiving newsletters. Substack gives me a free newsletter platform. I can send out to 100 or 10,000 daily recipients all the same, at no cost. That's actually quite nice and you simply don't get that with vanilla blogging. Newsletters at scale are expensive if you want reliability + frequency. If I just want to operate a free blog and newsletter with eg 10,000 subscribers, with no desire to monetize it at all, I'd otherwise have to eat that cost from my own pocket.
Mailchimp wants $1,200 per year for 120,000 sends per month (10k subscribers * 3 newsletters per week) via their transactional offering. Most people can't justify that if you're not going to monetize.
- wnissen 5y agoI think a big part of that price is that it's almost impossible to send a newsletter to a significant amount of people with a personal email account. Craig could never have started his list today without paying for Mailchimp.