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For some context on the company sharing this: Socionext is the name of the 2015 merger between the semiconductor companies of Fujitsu and Panasonic. I worked f
by willis936 5y ago
For some context on the company sharing this: Socionext is the name of the 2015 merger between the semiconductor companies of Fujitsu and Panasonic. I worked for a test house at the time and regularly tested Fujitsu's stuff for them. I remember being surprised that two big name companies would just scrap all of that brand recognition for a cheap sounding name.
- burnte 5y agoWhile I'd have loved to see Fujisonic or Panajitsu, they were probably prohibited from using either of the parent company names for the joint venture.
- jhgb 5y ago> I remember being surprised that two big name companies would just scrap all of that brand recognition for a cheap sounding name. That reminds me of Kioxia.
- jsmith45 5y agoYeah, for some reason Kioxia just screams "random Chinese company" to me. Without learning who they are from advertising, I would have lumped them them in no name Chinese components. Admittedly I don't do hardware product development involving flash memory chips. If I did I probably would have heard of this more quickly, so in that industry the rename probably did not hurt as much. But they also have a retail component with their SSD drives. Here the rename is really unfortunate. Either the old "Toshiba Memory" name, or keeping the OCZ name would have been better there.
- arbitrage 5y agoI suspect that, being such large name companies, they are aware of the power of name recognition and chose deliberately to stay away from it -- perhaps because it would not be a help to the new merger. Rather, it might be a hindrance to the type of business that merger is trying to do.