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Ask HN: What has been your most profitable side/weekend project to date?
- dpcan 15y agoMy android games, hands down.
- riskish 15y agoCool, what kind of games/how much did they bring in?
- dpcan 15y agoOver $100k so far (after google fees, but before taxes and expenses) I don't like publishing which games they are because there's already a lot of competition in their genres, no reason to extend it. However, for each, I was actually one of the first few of their kind when the market was just getting rolling with paid apps.
- riskish 15y agoWow, 100K over how many months? So after taxes maybe 60-70K?
- dpcan 15y agoYes, my taxes in April were pretty heavy, but I put a lot aside because I saw it coming. I'd say most of the income came in over a 6-7 month period of really amazing sales.
- cpeterso 15y agoAwesome success. Do you need to frequently publish new games to keep your revenue up? For games, do you find that customers expect updates for bug fixes? Or are the games mostly "fire and forget", the code never to be touched again?
- Osiris 15y agoI only have 1 side project, which is a utility for Windows laptops (a battery meter). It does about $1500 to $2k per month in sales. I've been thinking about expanding it to have a Enterprise (B2B) product. I'm trying to get another idea I have into a startup, but I haven't been able to get that off the ground.
- deleted 15y ago[deleted]
- optimus 15y agoWhere do you sell such apps?
- Osiris 15y agoI just have a website. It's almost all word-of-mouth, blog posts, and people posting on forums recommending it that drives traffic. I do some Google Ads.
- rexreed 15y agoHow much does the app cost? Are these one-time sales? If so, what's your best source of customers?
- Osiris 15y agoIt's a one-time sale. It's a freemium model. You can download the app and get limited functionality. You can purchase for $10 the "Pro" version which is a serial number that unlocks the advanced features. For a while I was doing cheaper time-limited licenses, like $1 for 6 months, $2 for 1 year, etc and $10 for lifetime. Best source of customers is from free users. I started the app as free until version 3.0 when I switched to freemium. Sales have been fairly consistent each month for years, with spikes when a blog picks it up.
- redslazer 15y agoare you the guy who makes battery meter? because that is seriously the best $7 i have ever spent.
- mvkel 15y agoI made a very simple iOS gym log app for my own needs and decided to sell it in the App Store. I think I've generated almost $5k in revenue. So, not a 'business', but it certainly paid for my developer account! :)
- csomar 15y agoI made a few JavaScript scripts that I'm selling on CodeCanyon and the last month I made around $200. I'm thinking of expanding the business, but this time in ThemeForest building WordPress Themes.
- albertogh 15y agoI made an iOS application for reading comics in literally 6 hours. I released it back in May and it's currently earning me ~$1000 a month via ads. Impressions are still increasing by ~25K each day, so profits are likely to increase in the coming months.
- optimus 15y agoWhat kind of comics?
- w1ntermute 15y agoProbably manga. The US manga market has expanded hugely since I started reading manga (~8 years ago). Just about any genre (or subject matter) you can name has manga dedicated to it, which contributes to its ability to appeal across all age groups. The other big thing is that most of the hardcore fans (those who would also like to read on their iOS devices) like to download & read scanlations (A $10 manga volume takes at most 90 minutes to read, so this is an expensive hobby for a hardcore fan, many of whom are children. Also, the hardcore fans prefer the scanlations because they allow them access to manga that hasn't been released in America or has been Americanized by the official English-language translator/publisher.), which are easily placed on an iPhone/iPad, whereas American comics would much more often require legal licensing.
- Hisoka 15y agoHow many impressions does it to take per day to reach $1000 a month? Do you use Admob?
- sahillavingia 15y agoGumroad - http://gumroad.com/ http://gumroad.com/ - right now I'm trying to turn it from a million dollar business (current valuation) to a billion dollar one. :)
- ForrestN 15y agoCool! Just out of curiosity, what's the justification for the million dollar valuation?
- sahillavingia 15y agoThe valuation of the last round was greater than that. A combination of potential and % chance of reaching that potential. So really, plucked out of thin air by those with money :)
- nonrecursive 15y agoI remember when you first posted that here. I thought it was a cool idea, and I'm happy for you and your prospects with it.
- maxklein 15y agoSeems to have very little traffic, when viewed in alex though.
- sahillavingia 15y agoMost traffic is on gumroad.appspot.com links for security.
- Vindexus 15y agoPretty cool. I didn't really get it at first and was about to leave before I saw the "Watch a Video" link at the bottom. I'd probably make that stand out a bit more.
- ltamake 15y ago
- ForrestN 15y agohttp://www.contemporaryartdaily.com http://www.contemporaryartdaily.com and http://www.contemporaryartvenues.com http://www.contemporaryartvenues.com earn about $2,000 per month, and indirectly generate lots of web design business.
- sfalbo 15y agoI made a juror selection app for the iPad that generates about $1K / month http://www.front9technologies.com/ijuror.html http://www.front9technologies.com/ijuror.html
- nonrecursive 15y agoClean Up Your Mess (http://www.visualmess.com/ http://www.visualmess.com/) is just a mini visual design tutorial and not a product, but it was a side project and it's made a few hundred bucks from amazon ads. I did not intend to make money from it, so it was nice surprise that I did.
- nonrecursive 15y agoThe OP asked about profitable side/weekend projects. This is a project I worked on on the side, and it made money. So why did my comment get downvoted?
- dpcan 15y agoBeats me. It's a cool project, my guess is there's a lot more money to be made there.
- clyfe 15y agoMost awesome to-the-point short web design booklet, I bookmarked it the first time I saw it on HN some moths ago and visit religiously. I lost the bookmark at some point and made great efforts to find the site again. Great job. (I'm a programmer not designer but I like the instant gratification of the booklet. It's similar in feeling to http://bonsaiden.github.com/JavaScript-Garden/ http://bonsaiden.github.com/JavaScript-Garden/ for JS)
- nonrecursive 15y agoThank you! I worked very hard to keep it short and useful, and it's nice to see that appreciated. Thanks, too, for the link to JavaScript Garden. I've only scanned it, but I love the table of contents and I know that will come in handy.
- bemmu 15y agoHow many people are visiting the page? I am curious to hear how much a well-targeted Amazon ad can extract from a visitor.
- Birejji 15y agoBirejji - http://birejji.com http://birejji.com Was earning $100/day with adsense as a normal chat site (with 2M+ impressions per Month), but adsense banned the site due to "fraudulent clicks" (I've always had a consistent CTR so no idea what happened there). Since then it's turned into a Paid to Chat site.
- patio11 15y agoHello World attached to a random number generator.
- peteforde 15y agoHampton Catlin (creator of Haml and Sass) was working with us at Unspace when he went home for the weekend and came back having written iWik. He made $60k or so before ultimately selling it to WikiPedia and becoming their director of mobile development. Not too shabby!
- conesus 15y agoNewsBlur - http://www.newsblur.com http://www.newsblur.com - a visual RSS feed reader with intelligence. I have a few hundred paying users and a few thousands free users. I develop it almost entirely on the train, which I'm on for almost an hour and a half everyday. It's a ton of work and is profitable in the sense that the hundreds of dollars a month in server costs are just a bit more than covered by the premium users. But otherwise, it did help land me a number of great connections, both in NYC and SF, where I just moved. I code in the open. NewsBlur is entirely on GitHub: http://github.com/samuelclay http://github.com/samuelclay. The iPhone app I'm working on is also there, so some folks use it as a way to send me issues, others go so far as to add their own pet features. It's kind of neat to see a community spring up around the code itself.
- mpwh 15y agoI just wanna say: This is an awesome site! Love the idea, design and execution. It's also open on GitHub, couldn't ask for more. Great Job...
- lucian1900 15y agoAwesome UI on that website. Also, your dog.
- conesus 15y agoYeah, Shiloh pulls her weight.
- mathursuhas 15y agoVery cool UI. May I ask what laptop you use for coding on the train? I spend ~2 hrs on the train everyday and have been trying to figure out what would be a good laptop to code on. I realize personal preferences play a role, but it seems like large laptop is a hassle to hold, and a small one is difficult to code on because of the smaller screen space.
- conesus 15y agoA 15" MacBook Pro. So I bike 4 miles with this thing strapped to my back, then hop on the train (Caltrain, where bikes are treated like kings). I think I just got used to schlepping 5.5 lbs. around. I recently came from NYC where I would use the same laptop on the A train. 15" is exactly the width of my legs and the seat, so I would comfortably take up my area, but no larger. I can't work on a dinky 13" screen, so 15" or bust for me.
- deleted 15y ago[deleted]
- larsberg 15y agoMade a wireless stumbler for iOS in about two days that sold a bit over $100k total. Admittedly, I spent probably another day in random debugging for version 3-ish of it (just went walkabout in Chicago with a debug build, logging AP details when it had bad behavior). And then ungodly amounts of time answering e-mails and on the phone with the iOS app review team, but that was long after the "weekend project" phase.
- alexkearns 15y agoVery nice bit of work but what is a wireless stumbler?
- iliis 15y agoA program that looks out for any wireless networks it can detect. Mostly used to find an open access point, debugging wireless lans or just to map them. See eg. http://en.wikipedia.org/wiki/Wardriving http://en.wikipedia.org/wiki/Wardriving for more.
- AndyJPartridge 15y agoIt's a shame these type of apps are now against the app store TOS. I'd be interesting to hear your experience of what happened to yours. I had to dig about on Installous to find one, what was yours called?
- chime 15y agoI did some stuff one afternoon about 4-5 years ago and it continues to pay my mortgage ever since. It's the goose that lays the golden egg and under no circumstances do I mess with it.
- consultutah 15y agoAny chance you'd share what it was?
- spIrr 15y agoTip Of My Tongue?
- clyfe 15y agoCould toy share some insights if it's a payed product (like basecamp) or the users are the product (profits from advertising)?
- trungonnews 15y agohttp://likehub.com/ http://likehub.com/ No revenue because my AdSense account was banned a few years back. :(
- JesseAldridge 15y agoI've made about $100 in ad revenue over the lifetime of this game: http://crookedgames.com/game.php?name=space_grabber http://crookedgames.com/game.php?name=space_grabber Almost covered hosting costs!
- dmpatierno 15y agoiScrob - http://iscrob.com http://iscrob.com - a Last.fm scrobbler for iOS. It's free with ads, or $5 with no ads. I released it almost exactly 1 year ago, and it's averaged about $20/day in revenue since then. It's unique because there's some trickery involved getting around the strict iOS backgrounding requirements, and most of my competitors haven't done a great job with it.
- mise 15y ago"Solve a difficult problem" is certainly one way to create value that you can sell. Thanks for sharing the figure.
- akanet 15y agoSelling videogame cheat source code to interested cheating websites: a few thousand. Was surprised to find such a robust market for that stuff.
- duck 15y agoHacker Newsletter - http://www.hackernewsletter.com http://www.hackernewsletter.com Sold about $1000 worth of advertising so far and have had more than that in donations. Lots of ideas to do more.
- feint 15y agopen.io
- CRASCH 15y agoI once did a fixed bid contract that was sized by someone else at $150K. I completed the bulk of the work over three days. I spent about 40 hours on it total including the production roll out. I most likely could not pull that off again because I had very specific domain knowledge. I knew the software I was modifying and I knew exactly what to do over all of the various systems.
- Aron 15y agoJackpot.
- callmeed 15y agoAn instructional DVD I made on SEO for wedding photographers and their websites (http://photographyseo.com http://photographyseo.com). Recorded screen casts and mastered it in iDVD. Did a run of 1,000 at Discmakers for about $900. Sold out the initial run (@ $79 per disc) in under 2 years. Now we just one-off them or give them an option of viewing online. Looking back (or if I do it again), I would probably do it as just an ebook or online videos to avoid shipping hassles. Regardless, it's been a fairly easy ~$80k. (BTW, if any HN folk want to see it for research purposes, let me know)
- amitagrawal 15y agoThis looks like a nice number . How do you advertise your product?
- trafficlight 15y agoI'd love to see some example footage from the DVD. It's a fantastic idea.
- jarin 15y agoOk, so as far as non-client work goes: The first iPhone app I ever made was a very simple Shopify app for seeing your orders and checking inventory. I dropped the ball on keeping it up to date because of client work and Shopify ended up buying a competitor to make into the official (free) app, but at its peak it made about $2000/month and up until I pulled it from the App Store a few weeks ago it was making around $300/month.
- rexreed 15y agoWe're building some apps for Shopify too - what was the name of your app? Which app did Shopify purchase? As a side question - what has your experience with Shopify been as an app developer?
- jarin 15y agoIt was called Shopkeeper, and I don't remember the name of the app they purchased but it was subscription-based (this was long before the in-app subscriptions) and supported more than just Shopify. Developing for Shopify was great. Their API is good to work with, and they're very developer-friendly in general.
- jdg 15y agoBoxcar (http://boxcar.io http://boxcar.io) started out as a weekend project. The prototype (v1) was literally built in a weekend. Now we have a great team, have raised a seed round and are killing it in general!
- diolpah 15y agoMy current company, which operates a number of ecommerce sites, started out as a side project. It's profitable, but it is no longer a side project, so it does not exactly count.
- timsegraves 15y agoI've made $40 in pro subscriptions (2) and about $50 in ad revenue from http://www.twistertracker.com http://www.twistertracker.com While the money isn't yet covering hosting costs I've learned a ton and managed to gain 1500+ free users and 1200+ twitter followers at @twister_tracker. It's a pretty seasonal site so I'm hoping to grow it more next spring with additional features and a better pricing model.
- timsegraves 15y agoI've made $40 in pro subscriptions (2) and about $50 in ad revenue from http://www.twistertracker.com http://www.twistertracker.com While the money isn't yet covering hosting costs I've learned a ton and managed to gain 1500+ free users and 1200+ twitter followers at @twister_tracker. It's a pretty seasonal site so I'm hoping to grow it more next spring with additional features and a better pricing model.
- svigraham 15y agoI am building a learning system to feed me only content that is relevant to me. I blogged here. http://saranyan.com/post/7946363708/consuming-content-the-right-way http://saranyan.com/post/7946363708/consuming-content-the-ri...
- phyllotaxis 15y agoHow would you distinguish your approach from, say, StumbleUpon?
- voidfiles 15y agoI made http://wacchen.com http://wacchen.com in a couple of weeks. I have rewritten it a couple times since. I eventually sold it for 7k.
- alexkearns 15y agoTiki-Toki (http://www.tiki-toki.com http://www.tiki-toki.com). Web-based software to create interactive timelines. Launched four months ago. 10,000 sign-ups. About $500 a month in subscription revenue from premium accounts.
- dangrossman 15y agoI wrote a WordPress plugin in about 4 hours to run a website listing web hosting company reviews. Simple affiliate stuff. The plugin was generic, it would add star ratings to WordPress comments and display average ratings for the post and such. I used the plugin to run my own site, then also built it a little site to sell to anyone else that wanted it. In 18 months it sold over $200,000 in licenses before I sold rights to the plugin to another individual for $90,000.
- csomar 15y agoI'm interested to know the plug-in and if you have any plug-in ideas. Thanks you.
- alohahacker 15y agoi think i bought your plugin ;) what is that wordpress review plugin everyone uses?
- dangrossman 15y agoIt was called WP Review Site. I don't know if it's still widely used, the current owner unfortunately seems MIA at this point. He's let the affiliate program balance drop to $0 and go offline, and isn't responding to support questions in his forum.
- duiker101 15y agomy 30 minutes project http://hackertyper.net http://hackertyper.net !
- herrherr 15y agogetmetricmail.com creates simple Google Analytics reports and sends them to you as a PDF. Currently 3000 free users. A handfull pays, so it makes about $100 per month. A good example of Freemium gone wrong.
- alexkearns 15y agoIt's a great idea. Don't give up yet. Do you allow people to add multiple email addresses that the reports would be sent to. I imagine that would be v useful for businesses. For example, everyone in the marketing dept could receive a report each week.
- herrherr 15y agoThat is actually possible. The case here shows what happens when you offer too much features/resouces in the free plan. The toughest part now is deciding if it makes sense to invest more time into it. But I guess that is a general problem for startups that haven't yet found product/market fit. You can't really know if you are miles or just an inch away from that fit.
- prawn 15y agoI've signed up to check it out. As Alex said, it's a good idea, nice design, etc. Maybe the feature exists and I didn't spot it, but if you white labelled it so that web designers could send out branded messages to their clients as a value-add, I think you could see paid accounts pick up a bit. Edit: OK, first email is in. Seems that I have to click a link or get an attachment - this is why I already avoid the Analytics mailed reports. Any chance you can just send the data in the email or does the API not permit it for some reason? I probably wouldn't use this going forward if I had to click through to something or open a PDF, I know that's sulky but just how it is.
- herrherr 15y agoYou can receive pdf attachments directly, so you don't have to click on the link. Nevertheless that's not what you're looking for, I guess ;) We thought about putting the data directly into an email, but the crappy HTML/CSS support in the gazillion email clients, make this a pretty tough job.
- zvrba 15y agoThis: http://zvrba.net/software/cspim.html http://zvrba.net/software/cspim.html I didn't get any money for it, but I got a publication on a peer-reviewed conference: http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=5438087 http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=5438...
- prawn 15y agoI've got a site collating interior design photos for inspiration. Makes about US$2k+/mo fairly passively from ads. I would spend maybe 10 minutes on it every six or so months.
- tocomment 15y agoI'd like do do something similar for landscaping inspiration. Any advice?
- prawn 15y agoI have to say honestly that I think I just got lucky. I had a site with decent PR that I pushed/linked towards the interior design site and it gave it a good start. From there, it's been Google traffic and AdSense/Text-Link-Ads. Nothing I've done has been particularly smart - the site is ugly, it's rarely updated, the categories were picked on a whim, etc.
- kevinburke 15y agohttp://goodmorningcmc.com http://goodmorningcmc.com I sold ad space at the top of the email to students for $5 per day, to about 500 students. Made about $250. I had other motivations than money but it was still nice to earn some back.
- MattBearman 15y agoMy most profitable side project is actually my newest - http://bugmuncher.com http://bugmuncher.com - it's been live about a week and I'm already quite profitable. Admittedly it's a very low overhead project (costs around $30 / month to run), but so far it's looking good. I think the reason it's doing better than anything else I've launched is because its my first one that isn't entirely ad supported. My advice to anyone looking to launch a side project is try to go for something people will pay a monthly fee for as opposed ad revenue.
- alexkearns 15y agoVery neat idea. How do you generate the preview image?
- MattBearman 15y agoThanks! It's currently a third party screenshot service, but as I've had a lot of interest and good feedback, I'm now looking into setting up my own in-house screenshot system.
- foxhop 15y agoI wrote my own custom screenshot service. I have no idea how to monetize it but you can check out a demo here: http://yoursitemakesmebarf.com http://yoursitemakesmebarf.com
- MattBearman 15y agoLooks cool! Would you mind me picking your brain some time about how you set it up? My email is in my HN profile.
- fakelvis 15y agoNeat. Remind me of the feedback integration on Google+ -- is this where you got your inspiration? Love it...
- zbruhnke 15y agoI started working at what was supposed to be a contract job to fix some computers for a guys business (at the time it was literally just a place that made copies) back in 2007. I was still in college but me stopping in and telling the guy how much some of these customers having boxes of paper copied could benefit by having them scanned and organized led to me having my own company and employees as a sophomore in College which did just that. I eventually built a host of sharepoint plugins which sold for a nice exit while I was still in school. I still havent finished school yet, but man did I have some fun with the money lol
- deleted 15y ago[deleted]
- aeden 15y agoI started DNSimple (https://dnsimple.com/ https://dnsimple.com/) a year ago and it's doing pretty well. It's a side project but I put a lot into it, so it's really like a second job. I currently put all of the money back into it rather than paying myself, so profitable might be pushing it.
- intelekshual 15y agoDNSimple is a side project? I would never have guessed; it's such an awesome service. Keep up the good work!
- phatbyte 15y agohttp://www.jpictag.com/ http://www.jpictag.com/ A Jquery plugin for image tagging. It had some cool steady sales for over a year, which gather a reasonable money.
- bearwithclaws 15y agoA print magazine that publishes existing online articles.
- spIrr 15y agoYeah, Hacker Monthly is awesome!
- bearwithclaws 15y agoThank you!
- ja27 15y agoAfter a football-related post on my personal blog got a surprising amount of search traffic, I threw up a quick Blogger blog with similar posts for a few football teams. The traffic rolled in. I threw on some more and eventually added baseball which was a much bigger source of traffic. Right now baseball season is earning me about $10 a week. I think I've spent less than 30 hours on it total. Not a great return on my time so far but it just keeps cranking away and Google keeps paying me. I've certainly spent more time on projects that have earned zero.
- trafficlight 15y agoIs it information about pro teams/leagues? Or is it information on the sport itself?
- ja27 15y agoJust short specific information about each team. Pro baseball is my biggest money-maker, I guess because there are more games during the week and day games, when people are at their computers to search and possibly spend money. College football is second place. Pro football is surprisingly weak in comparison. Hockey made a little during the playoffs, but NBA and even college basketball playoffs aren't even a blip on my traffic.
- wensing 15y agoI started Stormpulse purely as a fun hobby project in late 2004. Incorporated in 2007. Can't share revenue numbers, but this year we should be profitable with a team of 5.
- euroclydon 15y agoCupcake Wrapper Creator. Stats over the first five months: 26,358 Pageviews 4,837 Unique Visitors 235 Trial Users 20 Paying Customers $283 in Receipts Over 4000 Designs Created Over 7,000 PDFs Downloaded
- nait 15y agoApart from contract work, there's currently only one. It's called Snippets (http://www.snippets.eu http://www.snippets.eu). It replaces the caps lock key with note taking functionality. Although I wouldn't call it profitable, still trying to figure out how to get traction.
- tertius 15y agoChange to "The easy way to take notes". Pay someone to do some copy writing.
- nait 15y agoThanks for the tip. I'll take a look into it.
- chriseidhof 15y agoMake sure to get featured on lifehacking websites.
- gschwarzer 15y agoI made a silly Mac vs. PC parody video with South Park characters for a college class final project that went viral and made me a few thousand dollars through various ad deals: http://www.youtube.com/watch?v=Id_kGL3M5Cg http://www.youtube.com/watch?v=Id_kGL3M5Cg
- yobfountain 15y agoFor a game hackathon I built an engine/CMS for creating phone-based choose your own adventure stories (http://uchoos.com http://uchoos.com). It's not actually a commercial product yet but I won $250 from twilio, so it's technically profitable.
- nam 15y agoWith some student colleagues we build http://sharedesk.at http://sharedesk.at during last semester. Its a file sharing tool build on node.js , was fun :)
- einaregilsson 15y agoMy current hobby is writing simple cardgames in javascript. Currently I have Hearts - http://www.hearts-cardgame.com http://www.hearts-cardgame.com , Idiot/Shithead http://www.shithead-cardgame.com http://www.shithead-cardgame.com and Crazy Eights http://crazyeights-cardgame.com http://crazyeights-cardgame.com . Am getting my first payout from Google Adsense this month, about 120 $. Which isn't much, but they're pure client side games, require no maintenance or anything so I'll just keep getting a small check every month :)
- skuvnar 15y agoHow did you advertise your sites?
- einaregilsson 15y agoBasically just posted about them on Facebook. Two of them also have links on the Wikipedia article for that game. And they all link to each other. The biggest referer is Facebook, with Google coming in second. Ive also created all of them as Chrome Apps in the Chrome Web Store so people can "install" them there. (basically just a big bookmark on your New Tab page in Chrome)
- daimyoyo 15y agoGreat stuff here. Thank you for the inspiration to keep going. As an aside, my only side project that has made me any $ is a blog from which I've earned $0.24. Not enough to withdraw from, but better than nothing.
- ebcase 15y agoDomainr -- http://domai.nr/ http://domai.nr/ -- a search engine we built for finding available domain names. ~80% of its revenue is registrar commissions from successful referrals (domain name purchases, hosting, ssl certs, etc.), and the other 20% is from ads (from adpacks.com). We launched it in 2008, and both traffic and revenue have been growing slowly but steadily ever since. These days it's covering our respective apt rents (in the Bay Area) each month.
- MPiccinato 15y agoI use this all the time, thanks for making it so easy :) Helped me find HopOnTheB.us which is still in the works.
- o1iver 15y agoHow do you check for domain availability?
- blazzar 15y agoJust a simple office picture blog for me that earns $200-500 month: - http://officedesigngallery.com http://officedesigngallery.com
- petercooper 15y agoBack in 2005 I decided to implement a tag-based source code snippets repository over a weekend. Mostly as a way to keep my hand in with Rails. So I did. It went fine and built up over a couple of years to serious traffic but only about $800/mo in Adsense. I sold it to Dzone for low/mid 5 figures and they still run it (but they have proper big name advertisers).