Set Godin gave the first definition of marketing that didn't feel totally icky to me. I'm paraphrasing because he's put out so much material and restated his p

Set Godin gave the first definition of marketing that didn't feel totally icky to me. I'm paraphrasing because he's put out so much material and restated his position so many times. We have culture, a shared set of wordviews. Marketing is engaging with culture, purposefully trying to change it. In effect homesteading a bit of culture.