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Here's my take on selling: 1) Sell to people who can write the check, and have a budget to spend That's my entire advice. It seems obvious. If you're selling
by JoeAltmaier 5y ago
Here's my take on selling:
1) Sell to people who can write the check, and have a budget to spend
That's my entire advice. It seems obvious. If you're selling to an individual, choose a demographic with money to spend. And charge a price to fit into their budget.
If you're selling to a team, don't. Sell to the person buying products/tools for the team, the one with signing authority. They make the ultimate decision. And they have a budget to spend, and will likely spend it all on something.
- Cantinflas 5y agoThis is 100% on point... For selling to big companies. B2C is another game!
- dcolkitt 5y agoThis reminds me of the quote: "When a great team and product meets a lousy market, market usually wins. When a mediocre team and product meets a great market, market usually wins"
- mettamage 5y agoI have experienced this directly.
- Axsuul 5y agoWhat does this mean?
- zem 5y agoit means a bad market will make even a good product unsuccesful, and a good market will make even a mediocre product successful. the quality of the market wins out over the quality of the product.
- bromuro 5y agoDoes this mean the market works by manipulating consumers?
- whall6 5y agoThe market _is_ consumers.
- inter_netuser 5y agowhy manipulating?
- mavelikara 5y agohttps://pmarchive.com/guide_to_startups_part4.html https://pmarchive.com/guide_to_startups_part4.html > market is the most important factor in a startup's success or failure.
- kylebolt 5y agoMy next product is going to be totally focused on this single point -> Sell to people who can write the check, and have a budget to spend
- tjs8rj 5y agoNote that this isn't the first step. In order: identify a problem, talk with people (first with those you think have the problem) to learn more about it: Is it actually a problem? How are people addressing/solving it? What are the pain points? Is it severe enough to warrant a better solution? Would anyone pay for a solution? How much would they pay? How many people would pay for that solution? Can I make the solution? Can I distribute the solution? If you get a bad answer to any of these, you need to do some thinking and talk with more/different users, and if no change then you probably can't make a business on this (and don't need to continue along the chain until then). Once those are true, then yes, sell to the people who can write a check.
- nreece 5y ago>> If you're selling to a team, don't. Sell to the person buying products/tools for the team, the one with signing authority. While buying decisions are made on top, initial usage/trial decisions are often made by expert team members. I'll say, first soft-sell and get expert team members to try out your product, and soon-after ask them to connect you to the manager or decision-maker for further discussion.