3 ms·

How was this product marketed/advertised?

mcraiha 5y ago
This is the only question that needs to be asked nowadays. You need user acquisition money. Sad fact is that otherwise it is almost impossible to do anything.
- koalala 5y ago
  Exactly, I would recommend spending a few thousand on a good PPC marketing agency and let them set up your marketing. You might be amazed at what this would accomplish since your product seems fine.
  - jpf0 5y ago
    I'd be interested in hearing of any experience or recommendations. If you have them available, please do send me a message.
  - yorwba 5y ago
    "100% churn" doesn't sound like a product that is fine and just needs more marketing.
    - kylebolt 5y ago
      This is exactly the moment I figured out this version is dead. At first I was thinking "ok I have a good product and now all I need are more folks in the top of funnel" but when all users chured out within 60-90 days... adding more marketing wasn't going to save it.
  - asdev 5y ago
    very interested if you know how to find a good agency for this as well. please DM/message if you can, thanks
- syshum 5y ago
  So the field of dreams of dead?
  - kylebolt 5y ago
    Well we will see have version 2 goes!
- ehnto 5y ago
  I think there is still paths available that don't require advertising money. I think a lot of SaaS necessarily relies on customers to come "From the ether" via the internet, and sustain their business with $9/month accounts. That means you're competing with people who can outspend you for people's attention. If you're in an industry niche and solving a valuable problem, you can charge a lot more and afford to sell directly to your customers, potentially in person. Acquisition looks like it costs more, but if you're a one person show and it's your time, then that's a sacrifice you can make as you're trying to bootstrap your business. Just a contrived example, if you're selling telemetry software to motorsports garages, you could have the margin and the value-add to go knock on workshop doors and sell if it's valuable enough to them. I think there's still a lot of hard software problems to solve in grass roots industries, with customers that you can go visit in your city. I think we get stuck in the idea of selling software to the internet and software industries.
kylebolt 5y ago
I tired Apple Ads, Facebook and Youtube. But no matter how many folks I got in the top of funnel, most chured out... so adding more marketing spend would just have me spending $2 to make $1.

This is the only question that needs to be asked nowadays. You need user acquisition money. Sad fact is that otherwise it is almost impossible to do anything.

koalala 5y ago
Exactly, I would recommend spending a few thousand on a good PPC marketing agency and let them set up your marketing. You might be amazed at what this would accomplish since your product seems fine.
- jpf0 5y ago
  I'd be interested in hearing of any experience or recommendations. If you have them available, please do send me a message.
- yorwba 5y ago
  "100% churn" doesn't sound like a product that is fine and just needs more marketing.
  - kylebolt 5y ago
    This is exactly the moment I figured out this version is dead. At first I was thinking "ok I have a good product and now all I need are more folks in the top of funnel" but when all users chured out within 60-90 days... adding more marketing wasn't going to save it.
- asdev 5y ago
  very interested if you know how to find a good agency for this as well. please DM/message if you can, thanks
syshum 5y ago
So the field of dreams of dead?
- kylebolt 5y ago
  Well we will see have version 2 goes!
ehnto 5y ago
I think there is still paths available that don't require advertising money. I think a lot of SaaS necessarily relies on customers to come "From the ether" via the internet, and sustain their business with $9/month accounts. That means you're competing with people who can outspend you for people's attention. If you're in an industry niche and solving a valuable problem, you can charge a lot more and afford to sell directly to your customers, potentially in person. Acquisition looks like it costs more, but if you're a one person show and it's your time, then that's a sacrifice you can make as you're trying to bootstrap your business. Just a contrived example, if you're selling telemetry software to motorsports garages, you could have the margin and the value-add to go knock on workshop doors and sell if it's valuable enough to them. I think there's still a lot of hard software problems to solve in grass roots industries, with customers that you can go visit in your city. I think we get stuck in the idea of selling software to the internet and software industries.

kylebolt 5y ago

I tired Apple Ads, Facebook and Youtube. But no matter how many folks I got in the top of funnel, most chured out... so adding more marketing spend would just have me spending $2 to make $1.