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That assumption doesn’t go well with what we saw in the case of Instagram and then Snapchat. Both took significant share out of Facebook but Facebook was able t
by 8ytecoder 5y ago
That assumption doesn’t go well with what we saw in the case of Instagram and then Snapchat. Both took significant share out of Facebook but Facebook was able to buy Instagram and copy Snapchat to retain its monopoly. The Instagram acquisition shouldn’t have been possible is what the parent seems to be alluding to.
- disgruntledphd2 5y agoInstagram had 10mn users and a one week old Android app at the time it was acquired. Their ad system was pretty much ported from FB, one assumes, and their ads were sold by FB reps as part of a package. I honestly don't know if they would have made it independently (and we'll never know, I guess). The snapchat thing was different. Snap had a policy of focusing on iOS, while FB, IG and Whatsapp (all of which cloned their core feature) were available on Android. I personally think Snapchat shot themselves in the foot with bad product strategy. And look at TikTok. They are definitely the biggest competitor FB have ever faced, so I'd imagine that the future competitive landscape for them looks much more difficult than the past.
- stevetodd 5y ago> I personally think Snapchat shot themselves in the foot with bad product strategy. Seems to have worked out poorly for them.