4 ms·

I learned that stadiums can have different ads depending on channel and country

amelius 5y ago
I want an ad-blocker which can overlay these ads with art.
- qwerty456127 5y ago
  If I were a billionaire I would pay the same company who developed the technology to develop an ad-blocker for me :-)
  - tonyedgecombe 5y ago
    A neural implant?
    - HKH2 5y ago
      Do we really need them to be paranoid?
Philip-J-Fry 5y ago
How do they extract the players when the ads are constantly changing? I know tech like this has existed for decades for adding graphics over the actual grass, because they can just key out the green. But I never realised they could do it on ads like that.
- thxg 5y ago
  I don't know how they do it, although the reddit commenters do mention IR emitters/reflectors in the ad panels being used to create a mask. What I did notice is that the system commonly has very slight glitches around player bodies if you pay very close attention. This is most visible in close-up shots from mid-height cameras. The effect is similar to how video call blur filters imperfectly detect hair boundaries. The ad boards sometimes cover small parts of players' faces.
  - thxg 5y ago
    Very subtle glitch example at about second 10 of this video, against the blue background: https://m.youtube.com/watch?v=AJtLAYmdgTw https://m.youtube.com/watch?v=AJtLAYmdgTw
  - cayleyh 5y ago
    They actually just use green screens todo this in MLB games. It hasn't been without hiccup :D https://blogs.mprnews.org/newscut/2017/10/virtual-ads-distracting-from-world-series/ https://blogs.mprnews.org/newscut/2017/10/virtual-ads-distra...
bellyfullofbac 5y ago
Ha, a LinkedIn post copy-pasting a tweet that screenshotted a reddit comment. I guess some people play the "I want to be a LinkedIn influencer" game...
randompwd 5y ago
https://twitter.com/ultralinx/status/1411807406728925196 https://twitter.com/ultralinx/status/1411807406728925196 This is credited at the bottom of the LinkedIn(??) post and the tweet itself (as pointed out elsewhere and ref'd in tweet) is just grabbed from reddit: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di... https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html > Please submit the original source. If a post reports on something found on another site, submit the latter. Seriously, fuck ppl who don't declare upfront that what they're posting is not original work - truly the bane of the internet.
- hiq 5y ago
  This seems to be the source: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...
zinekeller 5y ago
Edit: Oh my, it seems that: a) randompwd and subsequently hiq here has pointed out the same thing (https://news.ycombinator.com/item?id=27769773 https://news.ycombinator.com/item?id=27769773), it seems to be posted at the same time as my comment, and b) as kiruio pointed out, the video was from https://www.adi.tv/projects/bundesliga-digital-perimeter https://www.adi.tv/projects/bundesliga-digital-perimeter. The explanation on Reddit (https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...) seems to be the original explanation though. What a rabbit-hole. Original comment: Credit to where it is really due: The image: [Twitter link, removed because it came from the above website] The explanation: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...
- kiruio 5y ago
  This would have been better: https://www.adi.tv/projects/bundesliga-digital-perimeter https://www.adi.tv/projects/bundesliga-digital-perimeter
ID1452319 5y ago
Is that article correct? How do the images not result in blurring of the players, as they run in front of the ads?
rhyswallace 5y ago
A while ago I got really interested in how this technology worked, and was digging into the various companies that provide this. This company offers some interesting info about the tech: https://broadcastvirtual.com/ https://broadcastvirtual.com/

I want an ad-blocker which can overlay these ads with art.

qwerty456127 5y ago
If I were a billionaire I would pay the same company who developed the technology to develop an ad-blocker for me :-)
- tonyedgecombe 5y ago
  A neural implant?
  - HKH2 5y ago
    Do we really need them to be paranoid?

How do they extract the players when the ads are constantly changing? I know tech like this has existed for decades for adding graphics over the actual grass, because they can just key out the green. But I never realised they could do it on ads like that.

thxg 5y ago
I don't know how they do it, although the reddit commenters do mention IR emitters/reflectors in the ad panels being used to create a mask. What I did notice is that the system commonly has very slight glitches around player bodies if you pay very close attention. This is most visible in close-up shots from mid-height cameras. The effect is similar to how video call blur filters imperfectly detect hair boundaries. The ad boards sometimes cover small parts of players' faces.
- thxg 5y ago
  Very subtle glitch example at about second 10 of this video, against the blue background: https://m.youtube.com/watch?v=AJtLAYmdgTw https://m.youtube.com/watch?v=AJtLAYmdgTw
- cayleyh 5y ago
  They actually just use green screens todo this in MLB games. It hasn't been without hiccup :D https://blogs.mprnews.org/newscut/2017/10/virtual-ads-distracting-from-world-series/ https://blogs.mprnews.org/newscut/2017/10/virtual-ads-distra...

bellyfullofbac 5y ago

Ha, a LinkedIn post copy-pasting a tweet that screenshotted a reddit comment. I guess some people play the "I want to be a LinkedIn influencer" game...

randompwd 5y ago

https://twitter.com/ultralinx/status/1411807406728925196 https://twitter.com/ultralinx/status/1411807406728925196 This is credited at the bottom of the LinkedIn(??) post and the tweet itself (as pointed out elsewhere and ref'd in tweet) is just grabbed from reddit: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di... https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html > Please submit the original source. If a post reports on something found on another site, submit the latter. Seriously, fuck ppl who don't declare upfront that what they're posting is not original work - truly the bane of the internet.

hiq 5y ago
This seems to be the source: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...

zinekeller 5y ago

Edit: Oh my, it seems that: a) randompwd and subsequently hiq here has pointed out the same thing (https://news.ycombinator.com/item?id=27769773 https://news.ycombinator.com/item?id=27769773), it seems to be posted at the same time as my comment, and b) as kiruio pointed out, the video was from https://www.adi.tv/projects/bundesliga-digital-perimeter https://www.adi.tv/projects/bundesliga-digital-perimeter. The explanation on Reddit (https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...) seems to be the original explanation though. What a rabbit-hole. Original comment: Credit to where it is really due: The image: [Twitter link, removed because it came from the above website] The explanation: https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/different_channels_different_ads/h41pfoc/ https://old.reddit.com/r/nextfuckinglevel/comments/odmy22/di...

kiruio 5y ago
This would have been better: https://www.adi.tv/projects/bundesliga-digital-perimeter https://www.adi.tv/projects/bundesliga-digital-perimeter

ID1452319 5y ago

Is that article correct? How do the images not result in blurring of the players, as they run in front of the ads?

rhyswallace 5y ago

A while ago I got really interested in how this technology worked, and was digging into the various companies that provide this. This company offers some interesting info about the tech: https://broadcastvirtual.com/ https://broadcastvirtual.com/