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Blogs, personal websites, forums, email, and IM all still exist and are still large platforms. It’s clear based on user behavior that users like the experience
by CityOfThrowaway 5y ago
Blogs, personal websites, forums, email, and IM all still exist and are still large platforms.
It’s clear based on user behavior that users like the experience that centralized, for-profit social media networks provide. That experience invariably is very expensive to deliver… Dramatically more expensive than serving Wikipedia, for example, and the costs grow faster as the number of users increase.
So, in order to deliver the user experience that real people have demonstrated their preference for, one of the key inputs is exceptionally large (and increasing) amounts of money.
In order to be sustainable, that money has to come from somewhere. Targeted ads aren’t the only option, but no viable competitor has been discovered.
The reason why targeted ads are so productive here is because the value of the network grows non-linearly (up to a point) with each additional user. If you charge an entrance fee to each user, your network will be smaller and therefore outrageously less valuable than any network that does not charge an entrance fee.
Therefore, so long as any social network is willing to make their network free to enter, effectively no network with a comparable service can charge for usage.
Importantly, not only will the free social network be more valuable than the paid social network in relative terms, it will also be more valuable in absolute terms – both in terms of value received per user and number of users receiving value. So, it may be possible to regulate free social networks out of existence, but doing so would necessarily destroy a lot of user value in the process.
Perhaps there is some type of patronage or donation-based model that could both enable the free entry price and avoid the pitfalls of the ads-based business model. However, an organization like this is unlikely to attract the technical talent necessary to build competitive products.
Of course, like both of us mentioned, other models and competitive ecosystems exist. Centralized social networks have not killed email or instant messaging or blogs or websites. Those things are, by every measure, actually way bigger than they ever have been. So in a sense, the thing you’re hoping for is already here, it’s just not the dominant modality chosen by other people.
There are fair questions to ask about the power that ownership and control of a centralized social network imbues. Though, I think those are orthogonal concerns to the question of funding mechanisms.
In sum, I think the world you’ve expressed desire for does, indeed, already exist. It happens to co-exist with the world that you have expressed distaste for. While I am empathetic to your distaste for social media’s influence and business model, I think it’s important to recognize both why it exists and the ways in which it’s existence is not strictly zero sum.
- morpheos137 5y agoI wonder if it is more that users are addicted to twitter or facebook than they like the services. Or if it is more a thing of everbody else is on there. I am confident if a free simple social network had caught on among college users about the time wikipedia started then facebook or myspace never would have been commercially viable. Almost all users prefer no ads and privacy to ads and no privacy. I disagree that that experience needs to be expensive to deliver. Imagine a decentralised social media network hosted on its users compute devices, kind of like email used to be. Aside from large streaming videos not that much processing power or storage is required per user.
- nradov 5y agoHow would a free simple social network be sustained? Who would pay for the software, hardware, bandwidth, and content moderation? Asking for donations and volunteers seems unlikely to scale to the level required.
- BizarroLand 5y agoFor instance, video hosting even 30 second videos becomes prohibitively expensive by basics of storage and bandwidth as soon as more than a few hundred videos are uploaded daily. Setting restrictive data retention policies may negate or standardize some of those costs but you would constantly be smashing into your financial limits with a platform like that. Further I do not know if enough people would be willing to pay for access to a social media site for it to ever reach millions of users. Even at 1 USD a month per person people wouldn't join in unless millions were already there to make it worthwhile.
- neffy 5y ago>It’s clear based on user behavior that users like the experience that centralized, for-profit social media networks provide. I don't think this is a given, and it's not that expensive to deliver either - the problem is more with the de facto monopoly of network position. But there are lags on all these kinds of activities, and user behaviour today, is conditioned on user experience yesterday, it may not predict well user behaviour in the future. Social media is still new, the experience of having it delivered to a mobile phone barely 10 years out of the box for most of the world. Consider a marketing team that predicted the future of the book by looking only at input from the reading habits of a kindergarten, and ignoring any correlation with how those would change as the kids got older. Note that none of this has anything to do with payment per se, and neither does today's social "advertising enabled" media.