Totally agree, I have multiple brokerage accounts and RH is the least feature rich. RH was my first, but I understood its limitations early. It did also allow f

Totally agree, I have multiple brokerage accounts and RH is the least feature rich. RH was my first, but I understood its limitations early. It did also allow free trades which was unbelievable at the time. It is the easiest to use and most approachable broker for new people, young people. The UI is kinda genius, really, for what it is. Most people will stop at RH, the idea of a complex brokerage account is beyond their comfort zone. They will not see the need to look elsewhere, as it has everything they believe they need in one app. These things are not about you or I, they are about the acceptability by the masses. And the masses love RH. You cannot dismiss the huge effect they had on the industry with their business model, and they have lots more things planned.