3 ms·
CPG industry margins are quite public as almost big brands are owned by listed companies. They're not high. The highest margin categories for big retailers i be
by sfifs 5y ago
CPG industry margins are quite public as almost big brands are owned by listed companies. They're not high. The highest margin categories for big retailers i believe tend to be clothing.
- Scoundreller 5y agoThey're not wrong about the big difference between production cost and selling price. CPGs are basically in a war with eachother over marketing and need to spend the maximum amount possible to get you to but their $3 toothpaste over another CPG's $3 one and over a lower-priced generic. If they could cut their marketing budget in half, they would, but that would only work short-term.