"If it was easy, we would have done it" is just not true. Companies have little to no incentive and consumers have little to no power. Barring some very unlike

"If it was easy, we would have done it" is just not true. Companies have little to no incentive and consumers have little to no power. Barring some very unlikely industry-wide agreement, it requires legislation. (Note I'm not replying to your first paragraph at all, only the last)