But the fight is for the uncritical consumer who isn't going to look beyond the substance. The web overall also provides a vast amount of information that's use

But the fight is for the uncritical consumer who isn't going to look beyond the substance. The web overall also provides a vast amount of information that's useful to those who critically sift it even it is arguably harmful to those who uncritically swallow it. Moreover, the vetting process is an extra added because of mass media's monopoly position - part of "journalist quality" generally. And this has been declining for a while. Partly 'cause of competition from the web but also because of a generally more competitive environment. Which is to say, we're not going back to the old situation regardless so we may as well appreciate the benefits and drawbacks of each era.