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It's a result of capitalism, but only because capitalism is a "greedy optimization algorithm" that opportunistically hones in on whatever works consequences (an
by api 5y ago
It's a result of capitalism, but only because capitalism is a "greedy optimization algorithm" that opportunistically hones in on whatever works consequences (and sometimes ethics) be damned.
The root cause is that humans have a powerful negativity bias. I once heard someone who'd been an editor at a major paper say that negative articles get as many as thousands of times more clicks than positive articles. It would be very hard for any media business not to prioritize negativity and conflict. They would not survive.
I've seen it myself. I once penned a very combative blog post about the usability flaws in IPv6. It got hundreds of times more hits than anything else I have ever written combined. The big difference seemed to be the negative, combative, snarky tone. If you write like a snarky narcissistic asshole, you get 10-100X the attention. (I ended up taking it down because I didn't like the tone after thinking about it for a while.)
This bias likely has an evolutionary root. "If you mistake a bush for a lion, you're fine. If you mistake a lion for a bush, you're dead." We came of age in an environment of scarcity, predation, and conflict, and are hard-wired to pay close attention to anything that even remotely smells like a threat or induces negative emotions.
- EGreg 5y agoI think the biggest reason isn’t even the evolutionary root, but people’s tendency to chime in when they disagree, whereas they MAY hit the like button if they agree. I would even say the number of comments shows how controversial something is while the amount of likes shows how uncontroversial it is. Comments take more effort than hitting a like. You want to add your 2c and before you know it, others want to address what you said, too. And you get endless repetitions of the same arguments buried deep in chats and threads. Finally, there is nothing more addictive and compelling than the notification “Someone just replied to your comment”
- api 5y ago> people’s tendency to chime in when they disagree Take away that and the tendency of people to want to show off how "verysmart" they are and you'd have to shut down HN.