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"because they would have lost" -> we don't know if this would indeed happen because words "app" and "store" are so generic... writing them capitalized does not
by pulse7 5y ago
"because they would have lost" -> we don't know if this would indeed happen because words "app" and "store" are so generic... writing them capitalized does not change this much, because everything you write in a title is capitalized in English language...
- taeric 5y agoIf Apple dropped the case, I think it is fairly safe to assume they saw defeat in their future. Any reason to assume otherwise?
- kalium-xyz 5y agoIt might have been a settlement out of court?
- Retric 5y agoCompanies also drop cases where winning is simply not worth the money. Owning an App Store trademark doesn’t seem be valuable in the way say iPad is because it’s not a separate product.
- CPLX 5y agoIf we're guessing, another reasonable guess is that they worked out a licensing deal so they wouldn't have to fight Amazon but they could still go after the next guy that tries it.
- taeric 5y agoRight, but that is the same as a loss being expected. They want to wait for someone that they think they can make a winning case against. Right?
- CPLX 5y agoNot really. What they want is to protect their Trademark and avoid direct competition. Licensing serves to protect the mark in a way that just ignoring Amazon's behavior doesn't.
- Retric 5y agoThat’s not the test, Word is a trademark despite WordPerfect coming out several years earlier. Trademark law is kind of silly, but forcing every product to be called either a made up word or some long description wouldn’t be a net benefit.