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I think Stratechery accurately called Microsoft's strategic shift: https://stratechery.com/2018/the-end-of-windows/ https://stratechery.com/2018/the-end-of-wind

I think Stratechery accurately called Microsoft's strategic shift: https://stratechery.com/2018/the-end-of-windows/ https://stratechery.com/2018/the-end-of-windows/ around the time that Nadella showed up to save them. I think Apple is better positioned with total vertical integration to lay the ground work for the next platform (AR) and has been doing so for years now. They'll ship some hardware when the time is right. They've repeated this approach since the iPod successfully, never first to market, but laying the ground work before shipping the best in class product. FB (Zuck specifically) recognizes the next platform and Oculus is a bet to win it. Their issue is they don't have their own phone OS, the Oculus platform they have to build up from scratch (which they've done a decent job doing). They also have a brand issue (I personally dislike their ad-driven business model). It'll be interesting to see what hardware Apple ships - the UI potential for AR is enormous and very cool. I know Zuck sees this and is public about it, Apple is acting in such a way that they definitely see it - they're just quiet about it until they ship. Looking at tiny glass displays will be a funny anachronism of our time.

timmg 5y ago
> the Oculus platform they have to build up from scratch It's Android, right?
- deleted 5y ago
  [deleted]
- chaostheory 5y ago
  It's Android.
- oneplane 5y ago
  I think it's not as much the 'OS-platform' as it is the 'ecosystem-platform' the poster was thinking about.
slver 5y ago
Well, it's easy to get excited fantasizing about the future, but your predictions are about as likely to occur as the flying cars we're flying around right now. In fact none of the major platforms we use today was just predicted and constructed. They've evolved and shown their benefits naturally and not entirely in expected ways. No one actually planned the web to be an application platform. It was a university paper exchange program. And the Internet before it was a military communication network. Your predictions about the grand future of AR remind me of the excitement around VRML couple of decades ago. "Looking at stale 2D web pages will be a funny anachronism of our time" we thought. Turns out making existing content more fancy in 3D wasn't that useful, it actually was more cumbersome both to create and to use, so 3D web pages died before they even had a true chance to live.
- fossuser 5y ago
  You can see the direction things are heading. The iPhone was a UI step change improvement over previous 'smart phones' and the app ecosystem came out of that. The ground work being set in the OP's post is about getting things ready for hardware that can then take advantage of it. It's possible to make predictions based on trends and the capability of hardware that becomes possible when it previously wasn't: https://www.youtube.com/watch?v=sTdWQAKzESA https://www.youtube.com/watch?v=sTdWQAKzESA (Also see: Douglas Englebart's the Mother of All Demos: https://en.wikipedia.org/wiki/The_Mother_of_All_Demos https://en.wikipedia.org/wiki/The_Mother_of_All_Demos). Xerox PARC too - computing history is filled with examples of people pulling the future down because they recognized what was possible. Just because 3D websites are a bad UI doesn't mean looking at little hand-held glass displays is the best one. Likely in AR we'd still pull up flat 2D websites a lot of the time, you just wouldn't need to pull out a little glass display to do it. Michael Abrash used to have a blog post about the hardest AR problems when he was at Valve (he's at Oculus now): drawing black, and latency - the latter is mostly a hardware constraint - I'm not sure if anyone has solved the former (the magic leap sucked). If the hardware is possible, the UI benefits seem big.
  - slver 5y ago
    I don't know if you remember Google Glass was a thing, and turned out that wearing glasses on your face 16 hours a day is far more annoying than those "little hand-held glass display" you're trying way too hard to be dismissive of. Google Glass didn't die because it wasn't AR, it died because wearing glasses all the time wasn't practical. Not practical technologically in terms of battery life, weight, and not practical in terms of simply that you don't need to interact with some digital UI every waking moment of your life. Also while in our imagination we can conjure up virtual displays in AR and use them for complex UIs, actually waving your hands in empty air, aside from being super weird, is also super inconvenient, compared to handheld multitouch glass. You're not making AR predictions based on "current trends". You think you are. Instead you're trying to draw a straight line from the present reality to your favorite sci-fi movies that have shaped your idea of what the future is going to be like, while also skipping over all the pesky details that can trip up that idea from concept to realization. In other words, same reason why everyone was dead set flying cars are coming. And yeah, the generic "no one believed in XEROX PARX and no one believed in trains and car engines, no one believed in airplanes" argument was brought up about flying cars. Turns out that this argument is not an automatic win for believing whatever you wanna believe is coming. Just because someone didn't believe in airplanes doesn't mean I can't roll my eyes at predictions that faster-than-light travel is just around the corner.
germinalphrase 5y ago
That AR will be visual first is the eventual obvious thing, but the soft start is audio based. Siri and transparency mode on airpods is the unacknowledged AR present that hasn’t been fully unveiled.
- Cybotron5000 5y ago
  I’ve an iOS app I wrote a while ago which provides the functionality of game audio middleware (something like FMOD I guess) basically for sounds placed at locations in the real world: tracks the users’ location and orientation relative to all the sound sources and spatializes the audio based on that. You can make and layer together sounds that follow coordinate paths, sounds that ‘wake up’ at/after times, are triggered/stopped by proximity, do sample accurate playback at different pitches/volumes for each ‘grain’/chunk (as far as possible on iOS devices), randomise order in a couple of different ways/follow looping playlists for variation and so on. It uses standard ideas nicked from game audio to save on the download/disk/memory size of sounds (though there is obv. trade off with CPU/RAM and perhaps other OS stuff going on I don’t understand). It’s basically kind of an amateurish game audio engine overlaid on the ‘real world’. It’s likely got loads of holes I haven’t detected/am unaware of in the code, probably poorly structured/commented/badly named functions/variables and so on as I am primarily a guitar teacher/music producer/sound designer for my ‘day’ job and it’s the first thing I’ve written in Swift/really just an experiment to see if I could get it working, but I’m kind of wondering what to do with it/what it might be useful for… I made a fully functioning demo. that is a historical recreation of an area of the city I live in with lots of evolving/generative sounds in it: eg. horse’n’cart trotting past, blacksmith, pubs, trigger zones for a narrator voice/music playing back ‘2D’ etc etc …I don’t really know what to do with it now… I think it might be sim. to ‘Microsoft Soundscape’, but I’ve not actually tried their app yet… Do you think anyone might be interested if I put it on Github? (…never used Github, though I used SVN/other CMS as a sound designer on games before… though I know it has a social component…) I guess it’s trivial for most ‘proper’ programmers to make something sim. as it just uses the Apple native API/swift functions (sorry if this is not the correct terminology)/as low level as they go on the sound stuff anyhow, nothing custom?… The sound ‘definitions’ are all XML/.plist basically at the moment, so it’s not user-friendly for sound designers/musos/general public, though I could make some sort of graphical front end that generates the xml for it and uploads sounds etc, though I know nothing about network coding and it looks scary!! I guess Apple could come out with some superior system tomorrow… Anyhow, if anyone reading this is at all interested/has any advice (even if it is to get knotted! :P) that would be gratefully received… Apologies for the overly long and spammy post…
GoldenMonkey 5y ago
FB has 10,000 ppl working on VR and AR. Yes, they are serious about it. https://www.theverge.com/2021/3/12/22326875/facebook-reality-labs-ar-vr-headcount-report https://www.theverge.com/2021/3/12/22326875/facebook-reality...

timmg 5y ago

> the Oculus platform they have to build up from scratch It's Android, right?

deleted 5y ago
[deleted]
chaostheory 5y ago
It's Android.
oneplane 5y ago
I think it's not as much the 'OS-platform' as it is the 'ecosystem-platform' the poster was thinking about.

slver 5y ago

Well, it's easy to get excited fantasizing about the future, but your predictions are about as likely to occur as the flying cars we're flying around right now. In fact none of the major platforms we use today was just predicted and constructed. They've evolved and shown their benefits naturally and not entirely in expected ways. No one actually planned the web to be an application platform. It was a university paper exchange program. And the Internet before it was a military communication network. Your predictions about the grand future of AR remind me of the excitement around VRML couple of decades ago. "Looking at stale 2D web pages will be a funny anachronism of our time" we thought. Turns out making existing content more fancy in 3D wasn't that useful, it actually was more cumbersome both to create and to use, so 3D web pages died before they even had a true chance to live.

fossuser 5y ago
You can see the direction things are heading. The iPhone was a UI step change improvement over previous 'smart phones' and the app ecosystem came out of that. The ground work being set in the OP's post is about getting things ready for hardware that can then take advantage of it. It's possible to make predictions based on trends and the capability of hardware that becomes possible when it previously wasn't: https://www.youtube.com/watch?v=sTdWQAKzESA https://www.youtube.com/watch?v=sTdWQAKzESA (Also see: Douglas Englebart's the Mother of All Demos: https://en.wikipedia.org/wiki/The_Mother_of_All_Demos https://en.wikipedia.org/wiki/The_Mother_of_All_Demos). Xerox PARC too - computing history is filled with examples of people pulling the future down because they recognized what was possible. Just because 3D websites are a bad UI doesn't mean looking at little hand-held glass displays is the best one. Likely in AR we'd still pull up flat 2D websites a lot of the time, you just wouldn't need to pull out a little glass display to do it. Michael Abrash used to have a blog post about the hardest AR problems when he was at Valve (he's at Oculus now): drawing black, and latency - the latter is mostly a hardware constraint - I'm not sure if anyone has solved the former (the magic leap sucked). If the hardware is possible, the UI benefits seem big.
- slver 5y ago
  I don't know if you remember Google Glass was a thing, and turned out that wearing glasses on your face 16 hours a day is far more annoying than those "little hand-held glass display" you're trying way too hard to be dismissive of. Google Glass didn't die because it wasn't AR, it died because wearing glasses all the time wasn't practical. Not practical technologically in terms of battery life, weight, and not practical in terms of simply that you don't need to interact with some digital UI every waking moment of your life. Also while in our imagination we can conjure up virtual displays in AR and use them for complex UIs, actually waving your hands in empty air, aside from being super weird, is also super inconvenient, compared to handheld multitouch glass. You're not making AR predictions based on "current trends". You think you are. Instead you're trying to draw a straight line from the present reality to your favorite sci-fi movies that have shaped your idea of what the future is going to be like, while also skipping over all the pesky details that can trip up that idea from concept to realization. In other words, same reason why everyone was dead set flying cars are coming. And yeah, the generic "no one believed in XEROX PARX and no one believed in trains and car engines, no one believed in airplanes" argument was brought up about flying cars. Turns out that this argument is not an automatic win for believing whatever you wanna believe is coming. Just because someone didn't believe in airplanes doesn't mean I can't roll my eyes at predictions that faster-than-light travel is just around the corner.

germinalphrase 5y ago

That AR will be visual first is the eventual obvious thing, but the soft start is audio based. Siri and transparency mode on airpods is the unacknowledged AR present that hasn’t been fully unveiled.

Cybotron5000 5y ago
I’ve an iOS app I wrote a while ago which provides the functionality of game audio middleware (something like FMOD I guess) basically for sounds placed at locations in the real world: tracks the users’ location and orientation relative to all the sound sources and spatializes the audio based on that. You can make and layer together sounds that follow coordinate paths, sounds that ‘wake up’ at/after times, are triggered/stopped by proximity, do sample accurate playback at different pitches/volumes for each ‘grain’/chunk (as far as possible on iOS devices), randomise order in a couple of different ways/follow looping playlists for variation and so on. It uses standard ideas nicked from game audio to save on the download/disk/memory size of sounds (though there is obv. trade off with CPU/RAM and perhaps other OS stuff going on I don’t understand). It’s basically kind of an amateurish game audio engine overlaid on the ‘real world’. It’s likely got loads of holes I haven’t detected/am unaware of in the code, probably poorly structured/commented/badly named functions/variables and so on as I am primarily a guitar teacher/music producer/sound designer for my ‘day’ job and it’s the first thing I’ve written in Swift/really just an experiment to see if I could get it working, but I’m kind of wondering what to do with it/what it might be useful for… I made a fully functioning demo. that is a historical recreation of an area of the city I live in with lots of evolving/generative sounds in it: eg. horse’n’cart trotting past, blacksmith, pubs, trigger zones for a narrator voice/music playing back ‘2D’ etc etc …I don’t really know what to do with it now… I think it might be sim. to ‘Microsoft Soundscape’, but I’ve not actually tried their app yet… Do you think anyone might be interested if I put it on Github? (…never used Github, though I used SVN/other CMS as a sound designer on games before… though I know it has a social component…) I guess it’s trivial for most ‘proper’ programmers to make something sim. as it just uses the Apple native API/swift functions (sorry if this is not the correct terminology)/as low level as they go on the sound stuff anyhow, nothing custom?… The sound ‘definitions’ are all XML/.plist basically at the moment, so it’s not user-friendly for sound designers/musos/general public, though I could make some sort of graphical front end that generates the xml for it and uploads sounds etc, though I know nothing about network coding and it looks scary!! I guess Apple could come out with some superior system tomorrow… Anyhow, if anyone reading this is at all interested/has any advice (even if it is to get knotted! :P) that would be gratefully received… Apologies for the overly long and spammy post…

GoldenMonkey 5y ago

FB has 10,000 ppl working on VR and AR. Yes, they are serious about it. https://www.theverge.com/2021/3/12/22326875/facebook-reality-labs-ar-vr-headcount-report https://www.theverge.com/2021/3/12/22326875/facebook-reality...