An individual can fight "meme activism" by creating a practice that isn't it and spreading that practice. But I agree you can't "fight" it by shaking your fist

An individual can fight "meme activism" by creating a practice that isn't it and spreading that practice. But I agree you can't "fight" it by shaking your fist at it and you can't expect it to go away by some choice as long as the forces that put it in place are here.