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It's interesting that fashion could do real harm long before advertising, since advertising is often blamed now for irrational choices.
by joe_the_user 5y ago
It's interesting that fashion could do real harm long before advertising, since advertising is often blamed now for irrational choices.
- hprotagonist 5y agoBefore brand names, perhaps…
- icedistilled 5y agoMost shoes are sold in a single width. A study showed that at a given shoe length, offering single width means only 40% of people with that length can wear the shoe. This didn't even check how adding foot volume in the mix would decrease the number. Very few shoe companies offer a meaningful selection of shoes in multiple widths. And even when they do, they often aren't much different. It's nuts that something as simple as shoes is so ignored and so simple to do right if only people were aware they were wearing badly fitting shoes. People simply don't know, and even if they did, they couldn't act because they have so few options. Companies don't need to care because people buy the badly fitting shoes regardless. edit: citation: https://www.nature.com/articles/s41598-019-55432-z https://www.nature.com/articles/s41598-019-55432-z
- Scene_Cast2 5y agoI found that different manufacturers often have a different "default foot" profile. For example, Nike is consistently narrow. So that 40% number might be larger when you consider that people probably shop between brands for comfort as well. There are also some big brands that offer shoes in wide - e.g. New Balance & Cole Hann.
- slipframe 5y agoIf advertising had no role in influencing people, then companies wouldn't spend fortunes on it.
- thaumasiotes 5y agoThat must be why psychics went out of business thousands of years ago.
- slipframe 5y agoHow big is the psychic industry? Most psychics I've seen have very cheap shops in the shitty parts of town. They aren't making much money as far as I can tell. Advertising though? How much is spent on that every year? It must be trillions. I believe that "advertising doesn't actually work" is a coping mechanism from people who work in or adjacent to the advertising industry. This belief, that advertising is actually just about scamming corporations, is popular because it seems preferable to the reality that advertising is about manipulating the general public for profit (advertisers and psychics have this in common.)
- hobs 5y agoHuge - because religion should be bucketed in the same realm of mediums, psychics, and general hucksters.
- gerdesj 5y agoI think you are confusing branding and advertising. Easy to do these days! A male baboon advertises his massive pink err ... please do a Google image search for: "baboon arse". Anyway - that's advertising: making a deliberate show of something, for a reason. Eg "here's my bum, which is bigger and redder than my rivals - come on down ladies!" Another example might be: "here are some teapots and they are cheaper than the store down the road" Nike is an example of a brand. Branding is a peculiarly human construct. There are loose parallels with red bums but branding has additional baggage. Baboons won't tell people with huge lips to lawyer up but anything that looks like a slug had better watch out for Nike's lawyers. Fashion is an unholy mix of branding AND advertising. Imagine a slug with a red arse ...
- hollerith 5y agoOK, but the only baboons with red butts are fertile females, so a male with a swollen red butt would probably not be particularly impressive or intimidating to other males :)