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I’ve seen how fungible email lists can be for marketing departments. I’ve seen cases of “I very carefully opted out of your dark pattern, and then your automat
by charrondev 5y ago
I’ve seen how fungible email lists can be for marketing departments.
I’ve seen cases of “I very carefully opted out of your dark pattern, and then your automatically opted in my account after the fact”.
Unfortunately a lot of companies that will take your email for verification/password resets don’t keep that list away from their marketing department.
- pembrook 5y agoTrue, but that has nothing to do with the comment you responded to. Regardless of whether tracking pixels are blocked or not, scummy marketers are still going to do that. The question is, will it hurt the indie newsletter guys and gals, the people sending stuff you actually want? Certainly yes. They won't know if they're still giving their audience something of value. The bigger problem, in my mind, is the unintended consequences of this. Will blocking tracking pixels actually cause those scummy marketers to send even more emails? My guess is, absolutely yes. Post-tracking, nobody can prove the marketing department emails are ineffective or hurting deliverability by oversending, so let's blanket inboxes with as many as we can!
- snowwrestler 5y agoThis is so true. Bad open rates are the #1 tool I use to convince colleagues to send less email. The immediate impact of Apple’s new feature is going to be a big increase in open rates. It’s going to be so hard to explain why that is not necessarily good.