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1. Apps get added to the home screen by default. Adding a website to the home screen is not easy and most users are not aware of this function. When app is on t
by vbezhenar 5y ago
1. Apps get added to the home screen by default. Adding a website to the home screen is not easy and most users are not aware of this function. When app is on the home screen, there are much higher chances that user will return.
2. Push notifications increase return rate as well. Website can't send push notification to iOS client.
So basically it comes down to user retention. Apps allows for better user monetization, compared to websites.
- Jcowell 5y agoI disagree about one partly. It’s two (well 3 really) clicks to add a PWA to the Home Screen. I would describe it more as having friction than not being easy.
- Daishiman 5y ago3 clicks literally means you lost 90% of your potential users.
- valparaiso 5y agoThat’s how Epics failed with Epic Games Store and Fortnite and moved to Google Play and started paying 30% fee to the Google and then broke rules and were kicked out from the Play Store.