As long as you can't show direct consumer harm, and esp if the products are free, Anti-Trust law in the US isn't about reducing choice (EU) but in raising price

As long as you can't show direct consumer harm, and esp if the products are free, Anti-Trust law in the US isn't about reducing choice (EU) but in raising prices. So if you can't show a price hike, the mergers and monopolies are allowed. I am firm believer in the EU model of anti-trust and this wouldn't have even be possible if they both agreed.