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The last point is wrong: once I have purchased the dishwasher i care _less_ about a dishwasher at any previous point, because I am not most likely to have a fun
by tomjen3 5y ago
The last point is wrong: once I have purchased the dishwasher i care _less_ about a dishwasher at any previous point, because I am not most likely to have a functional dishwasher and even if yours is better I am not going to buy one more.
If marketers would only get this they would make so much more money, and I would get better ads for more relevant products. Instead I get ads that target me because I am in AGE_RANGE and live in country, or ads for scam products.
- pbhjpbhj 5y ago>once I have purchased the dishwasher i care _less_ about a dishwasher [than] at any previous point // Ever recommended something to a friend/relative, or bought a second one of something that works/fits/performs well? Or even ever thought you should. I've definitely bought a pair of trainers (sneakers) and then thought, oh I should have bought another pair. If the shop had sent me an email, "get a second pair postage free" a few weeks later then they'd probably have made a sale. I know people who have second homes definitely would re-buy white-goods, for example.
- ben509 5y ago> because I am ... most likely to have a functional dishwasher and even if yours is better I am not going to buy one more. Break the population into groups: 1. Have a working dishwasher / don't need one 2. Old dishwasher is failing, looking for a new one 3. Just bought a new dishwasher, it works great 4. Just bought a new dishwasher, going to return it I suspect group 4 is who they're targeting.