I also disagree. Apple have an absolutely over the top, under-appreciated, cautiously obsessive approach to controlling the domain of your experience, 100%. Adv

I also disagree. Apple have an absolutely over the top, under-appreciated, cautiously obsessive approach to controlling the domain of your experience, 100%. Advertising on your platform is selling a message other than your own, selling a product outside of your control and creating a user experience you might not necessarily be improving. Apple are a BRAND. They sell a PRODUCT. They deliver on their PLATFORM. It's like asking why Nike don't allow third party's to put adverts on the sneakers they sell. I don't think they've struggled with monetising advertising. Clearly there is no struggle financially and advertising is mostly a game of throwing spaghetti at the wall and hoping the odd message sticks. Apple as a company don't need those odds. Yet, at least.