Just a few points I could come up with off the top of my head: - Users could buy and trade domain names using cryptocurrency tokens within the same system with

Just a few points I could come up with off the top of my head: - Users could buy and trade domain names using cryptocurrency tokens within the same system without relying on centralized payment gateways. - No need to rely on a central authority like ICANN to decide who can control what gTLDs. - Could make way for entirely new security models for TLS certificates; no need to trust certificate authorities. Certificates could be signed using blockchain private keys associated with a specific domain. - The whole system would be self-contained and all domain purchases would be publicly auditable on-chain; every domain would be paid for using tokens which represent real value, thus preventing misappropriation and spam. - Different DNS blockchains could compete for relevance/adoption to be integrated with different browser makers; this would encourage decentralization in the browser space. - Easy path to monetization; imagine how much demand would be created for underlying tokens if each user paid tokens every time they wanted to change the IP address which a domain name points to. This kind of DAO would be profitable by design. You could earn profit just by holding the token.