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My wife works with digital ads - on sale side, not tech - and the products that they offer in terms of geofencing goes something like this: they have a bucket o
by ir77 5y ago
My wife works with digital ads - on sale side, not tech - and the products that they offer in terms of geofencing goes something like this: they have a bucket of tracked people that went to a car show or a dodge dealer that they can then push ads from a local Toyota, or whomever her customer is. They further can track and determine how many of those people actually went to the said advertised dealer.
They did a compare for one dealer: out of 150 people that got pushed ads for the dealership 12 ended up buying cars there afterwards - on a higher $ purchase that’s pretty significant conversion.
- juskrey 5y agoDid they compare to the similar group of people who did not get ads?
- deleted 5y ago[deleted]
- Scoundreller 5y agoAds are a pretty good proxy for how much profit a sale is. While a car is a high $ purchase, moving your $40/month cellular plan from one provider to another is $thousands of profit loss for one provider and $thousands profit for another.
- secondcoming 5y agoThese days this is a basic offering of any adtech company and is full of quite a lot of BS.