New Relic, zoho, 37signals are in the same camp of not wasting money on sales force. Cost of their service is incremental and not requiring approval from CTO/CI

New Relic, zoho, 37signals are in the same camp of not wasting money on sales force. Cost of their service is incremental and not requiring approval from CTO/CIO. Most companies targeting enterprises have to invest in sales force because its big ticket and the enterprises are used to do business that way.